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Heidi J. Ellsworth

Roofing Alliance - ASU Class - A second career in roofing

A second career in roofing: From the field to the classroom

By Heidi J. Ellsworth. When the Roofing Alliance developed a curriculum and provided funding for roofing education at the college level, Tom Urich, who originally had a teaching degree before entering the industry, was a perfect fit. A career in roofing is often seen as a path marked by hands-on work, but ...


TRA Engineering the way to the top

Engineering the way to the top

By Emma Peterson. How this family owned company’s dedication to finding the correct solution for each project has led to their success in the snow retention sector. In Season 6, Episode 55 of Roofing Road Trips®, Heidi J. Ellsworth sat down with Ben and Terry Anderson, two-thirds of the father ...


Jobba From incomplete paperwork to a robust digital database

From incomplete paperwork to a robust digital database

By Dani Sheehan. This CoffeeCast is a must-watch for roofing contractors looking to modernize their operations and enhance customer satisfaction. In this multi-part CoffeeCast, Heidi J. Ellsworth is joined by co-host Karol Weyman of Jobba Trade Technologies to dive deep into how cutting-edge technology can revolutionize customer service and operational ...


Jobba Transforming customer relationships through technology

Transforming customer relationships through technology

By Dani Sheehan. Learn from leading roofing contractors across the country as they discuss their journey with software and how they delight their customers. In episode 3 of our multi-part CoffeeCast, Heidi J. Ellsworth and Karol Weyman from Jobba Trade Technologies sit down with Alex Knoll of Mattco Roofing to ...


NRCA Roofing industry unites to encourage the next generation at the 2024 SkillsUSA competition

Roofing industry unites to encourage the next generation at the 2024 SkillsUSA competition

By Heidi J. Ellsworth. The 2024 competition will include student contestants from 12 states competing to win the commercial roofing thermoplastic competition. The roofing industry has come together to help fund a larger Career Technical Education (CTE) program lead by the National Roofing Contractors Association (NRCA). With the first focus ...


MetalCon Mark your calendar for METALCON LIVE! on June 19

Mark your calendar for METALCON LIVE! on June 19

By Emma Peterson. Explore the world of metal building erectors with industry experts Bobby Mesmer and Heidi J. Ellsworth. The metal erecting industry is not only growing but pushing the bounds of the entire metal building world. This rise in popularity can be cited to everything from metal’s architectural ...


Brava Roof Tile LIVE at IIBEC 2024!

Brava Roof Tile LIVE at IIBEC 2024!

By Jonny Suchor Elevate your project with Brava Roofing Tiles, where durability meets style in roofing. At the recent IIBEC show, Heidi J. Ellsworth from RoofersCoffeeShop® had a conversation with Brian Davis, the director of technical support at Brava Roofing Tiles. Brian began by detailing the characteristics of Brava's ...


GAF How GAF CARE is elevating the industry

How GAF CARE is elevating the industry

By Jonny Suchor. Explore the groundbreaking contributions of GAF’s CARE Program to professional training and development. At the 2024 International Roofing Expo (IRE) Jason Joplin and Matt Hegge from GAF’s CARE (Center for the Advancement of Roofing Excellence) Program shared their insights on how the program is making a difference ...


Grategy Live at IRE 2024

Grategy LIVE at IRE 2024!

By Jonny Suchor. The importance of keeping employees happy for long-term success in the roofing industry. Live at the Coffee Conversations Sound Stage sponsored by SRS at the 2024 International Roofing Expo (IRE), Heidi J. Ellsworth from RoofersCoffeeShop® introduced Lisa Ryan, chief appreciation strategist of Grategy, highlighting her work ...


RCS Heidi J. Ellsworth named top women leader

Heidi J. Ellsworth named one of The Top 50 Women Leaders of Oregon for 2024

Women We Admire is pleased to announce The Top 50 Women Leaders of Oregon for 2024. Each year, the Women We Admire organization highlights the accomplishments of women leaders across the United States and Canada and how they have impacted their local communities and industries. In the 2024 Women We Admire ...


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