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Heidi J. Ellsworth
Everything changes but stays the same
By Heidi J. Ellsworth. Thoughts on mergers and acquisitions as Kingspan acquires IB Roof Systems. The industry continues to be rocked by mergers and acquisitions and some worry that we will never be the same. But after thirty years in the roofing industry, we have seen these changes and consolidations more than ...
ServiceCon 2025
The #1 event to grow or start your service department is coming to Houston, Texas in March! ServiceCon is a two-day event designed to bring together industry leaders, service growth experts and roofing contractors. ServiceCon was last held in Dallas, Texas, in May 2023. With the addition of new event contributors, ...
A second career in roofing: From the field to the classroom
By Heidi J. Ellsworth. When the Roofing Alliance developed a curriculum and provided funding for roofing education at the college level, Tom Urich, who originally had a teaching degree before entering the industry, was a perfect fit. A career in roofing is often seen as a path marked by hands-on work, but ...
Engineering the way to the top
By Emma Peterson. How this family owned company’s dedication to finding the correct solution for each project has led to their success in the snow retention sector. In Season 6, Episode 55 of Roofing Road Trips®, Heidi J. Ellsworth sat down with Ben and Terry Anderson, two-thirds of the father ...
From incomplete paperwork to a robust digital database
By Dani Sheehan. This CoffeeCast is a must-watch for roofing contractors looking to modernize their operations and enhance customer satisfaction. In this multi-part CoffeeCast, Heidi J. Ellsworth is joined by co-host Karol Weyman of Jobba Trade Technologies to dive deep into how cutting-edge technology can revolutionize customer service and operational ...
Transforming customer relationships through technology
By Dani Sheehan. Learn from leading roofing contractors across the country as they discuss their journey with software and how they delight their customers. In episode 3 of our multi-part CoffeeCast, Heidi J. Ellsworth and Karol Weyman from Jobba Trade Technologies sit down with Alex Knoll of Mattco Roofing to ...
Roofing industry unites to encourage the next generation at the 2024 SkillsUSA competition
By Heidi J. Ellsworth. The 2024 competition will include student contestants from 12 states competing to win the commercial roofing thermoplastic competition. The roofing industry has come together to help fund a larger Career Technical Education (CTE) program lead by the National Roofing Contractors Association (NRCA). With the first focus ...
Mark your calendar for METALCON LIVE! on June 19
By Emma Peterson. Explore the world of metal building erectors with industry experts Bobby Mesmer and Heidi J. Ellsworth. The metal erecting industry is not only growing but pushing the bounds of the entire metal building world. This rise in popularity can be cited to everything from metal’s architectural ...
Brava Roof Tile LIVE at IIBEC 2024!
By Jonny Suchor Elevate your project with Brava Roofing Tiles, where durability meets style in roofing. At the recent IIBEC show, Heidi J. Ellsworth from RoofersCoffeeShop® had a conversation with Brian Davis, the director of technical support at Brava Roofing Tiles. Brian began by detailing the characteristics of Brava's ...
How GAF CARE is elevating the industry
By Jonny Suchor. Explore the groundbreaking contributions of GAF’s CARE Program to professional training and development. At the 2024 International Roofing Expo (IRE) Jason Joplin and Matt Hegge from GAF’s CARE (Center for the Advancement of Roofing Excellence) Program shared their insights on how the program is making a difference ...
