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Heidi J. Ellsworth
How the Roofing Alliance and ASU are revolutionizing industry education
By Heidi J. Ellsworth. Arizona State University is offering students a comprehensive education aimed at equipping them with the necessary knowledge and skills to excel in an ever-changing industry. The Roofing Alliance has firmly established itself as a key player in advancing the roofing industry through its dedication to education, ...
The French Rochard et Fils are the winners of the Best of the Best 2024
Check out Rochard et Fils exceptional roofing skills that won them this year's annual natural slate contest! Rochard et Fils has won our annual natural slate contest. Their exceptional roofing skills first convinced our followers and then our jury who have decided that for the second consecutive year there is a ...
The Roofing Alliance partners with Bradley University to elevate roofing education
By Heidi J. Ellsworth. This collaboration underscores a broader effort to address the industry's need for talented roofing professionals. The Roofing Alliance is the foundation of the industry and is committed to providing roofing education at all levels. With a track record of funding 54 research projects and tackling significant ...
Make estimating work for you
By Emma Peterson. Learn how to use digital tools to make the traditional estimating process more efficient and profitable. In the roofing industry, time truly is money and one of the big slow down points for many contractors is the estimating process. This is typically a tedious process that can ...
IFD Young Roofer Competition 2024: Celebrating the roofers of tomorrow
By Heidi J. Ellsworth. The competition hosted top talents from eleven countries who showcased their skills in facades, flat roofing, pitched roofing and metal roofing. Innsbruck, Austria, hosted the 2024 International Federation of Roofing Trades (IFD) Young Roofer Competition and RoofersCoffeeShop® was there. This year was especially significant as the United ...
Dispelling the pesky little voices in our head
By Dani Sheehan. A roadmap to better leadership starts with dumping the HeadTrash. Learn how to silence self-doubt and build stronger teams in this intriguing newscast. In a recent Contractor Outlook Newscast episode, Heidi J. Ellsworth meets with Renie Cavallari, award-winning author and speaker about the mental health of today’s ...
Slate experts assemble!
By Emma Peterson. Meet the international jury of super-experts who will choose the roofer of the year in the Best of the Best contest! Since 2020, CUPA PIZARRAS has hosted a competition called “Best of the Best.” Open to international submissions, the goal of this is to find the best ...
¡Expertos en pizarra!
Por Emma Peterson. ¡Conoce al jurado internacional de super-expertos que elegirá al techador del año en el concurso Best of the Best! Desde 2020, CUPA PIZARRAS ha organizado una competencia llamada “Best of the Best.” Abierta a presentaciones internacionales, el objetivo es encontrar los mejores proyectos e instaladores de pizarra ...
Everything changes but stays the same
By Heidi J. Ellsworth. Thoughts on mergers and acquisitions as Kingspan acquires IB Roof Systems. The industry continues to be rocked by mergers and acquisitions and some worry that we will never be the same. But after thirty years in the roofing industry, we have seen these changes and consolidations more than ...
ServiceCon 2025
The #1 event to grow or start your service department is coming to Houston, Texas in March! ServiceCon is a two-day event designed to bring together industry leaders, service growth experts and roofing contractors. ServiceCon was last held in Dallas, Texas, in May 2023. With the addition of new event contributors, ...
