Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.

Working with both RoofersCoffeeShop and HJE Consulting, she focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Ellsworth is a contributor to Professional Roofing, Florida Roofing Magazine, Roofing Magazine and authors a Western Roofing, Siding & Insulation Magazine column that focuses on marketing tactics for roofing contractors. She currently consults with the National Roofing Contractors Association and the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association and Metalcon Advisory Council along with Roofing Technology Think Tank (RT3) and National Women in Roofing, two organizations that she helped launch. 

Episode 29: This Woman in Roofing is Changing the Industry 

Heidi J. Ellsworth joins Jonathan Goldhill in this episode of the Disruptive Successor Podcast. Heidi shares her extensive knowledge in the roofing industry, and how she helps companies associated with the roofing industry by supporting marketing strategies, sales, success, and content development.

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NRCA Workforce Wednesday: RoofersCoffeeShop®

Workforce Wednesday: RoofersCoffeeShop® helps companies attract workers. NRCA is hosting a series of Workforce Wednesday webinars in 2022 that will help you recruit, engage, onboard and train entry-level and transitioning employees.

During the webinar, Heidi Ellsworth of RoofersCoffeeShop will discuss significant industry challenges and explain how contractors can approach workforce recruitment and use branding to help attract workers.

The Power of Networking - In-Person at METALCON!

MCA 2023 Winter Meeting - Future Leaders Panel

RCAW Marketing Panel 2023

eBooks

Top Ten Coffee Conversations from Season Two

The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
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Latest Spanish Content

Eduardo Figueroa - The next level of training – Spanish Language Leadership Training

S3:E48 Heidi J. Ellsworth road trips to Southern California to visit with Eduardo Figueroa of Better Employees about the importance of providing leadership training for roofing contractors’ Latinx employees. Better Employees is a bilingual and bicultural training company dedicated to teaching individuals to become better employees, supervisors and managers. Eduardo ...
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Latest International Content

Episode 60 - Get Ready for Roofing Day 2023, National Women in Roofing Day - Canada, and New Coffee Conversations

Join Heidi and Karen every Friday to hear about the latest news in the roofing industry. Episode 60 of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and ...
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Latest Canada Content

Episode 60 - Get Ready for Roofing Day 2023, National Women in Roofing Day - Canada, and New Coffee Conversations

Join Heidi and Karen every Friday to hear about the latest news in the roofing industry. Episode 60 of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and ...
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Latest Podcasts

Coffee Conversations LIVE from IRE 2023 - Day 2!

Coffee Conversations LIVE is back at the 2023 International Roofing Expo in Dallas, Texas! Sponsored by SRS Distribution, this year's live show will take place at the RoofersCoffeeShop sound stage in booth #9309. Join us on day one and two of the show as we meet with industry leaders and ...
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Partnering Software and Service

In the ultimate partnership, Cotney Consulting and Jobba present this RLW on the importance of using the right software for Service. It is a partnership that is critical for roofing companies to find in order to have success. In today’s tech driven environment, roofing contractors need to understand how to ...
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Coffee Conversations LIVE from FRSA: What's Hot in Florida with Industry Experts! - Sponsored by SRS

S3:E22 These special Coffee Conversations come to you LIVE from the 100th annual FRSA convention! Join us on day one and two of the show as we meet with industry leaders and experts from all over Florida and across the country. Day one guests will include manufacturers, distributors, service providers and ...
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Latest Webinars

Coffee Conversations LIVE from METALCON - Sponsored by New Tech Machinery

You won't want to miss this special Coffee Conversations, sponsored by New Tech Machinery, coming to you LIVE from METALCON! Join us on day one of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers and service providers who will ...
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Coffee Conversations LIVE from FRSA: What's Hot in Florida with Leading Contractors! - Sponsored by SRS

S3:E23 These special Coffee Conversations come to you LIVE from the 100th annual FRSA convention! Join us on day one and two of the show as we meet with industry leaders and experts from all over Florida and across the country. Day one guests will include manufacturers, distributors, service providers and ...
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Coffee Conversations LIVE from FRSA: What's Hot in Florida with Industry Experts! - Sponsored by SRS

S3:E22 These special Coffee Conversations come to you LIVE from the 100th annual FRSA convention! Join us on day one and two of the show as we meet with industry leaders and experts from all over Florida and across the country. Day one guests will include manufacturers, distributors, service providers and ...
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Read Listen Watch - Educational Content

ROCKWOOL - All About Wall & Roof Acoustics

In this RLW, we will learn about roof and wall acoustics and stone wool insulation. Antoine Habellion at ROCKWOOL will visit with Heidi J. Ellsworth in this informative Read Listen Watch (RLW) episode. ROCKWOOL is ready to empower contractors and their customers to rise to the ever-changing trials of modern ...
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Automations – How They Make Business Easy

February 23, 2022 11 AM PT In this RLW, we will find out why software automations are important in roofing. The experts at JobNimbus visit with Heidi J. Ellsworth on the subject of software automations in this very informative Read Listen Watch (RLW) episode. Today contractors can use automation to ...
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How to Train and Certify your Estimators!

January 26, 2022 11 AM PT This month’s RLW features John Kenney of Cotney Consulting Group who talks about the importance of estimating training and certification programs. More than ever, employee training is important for recruiting, retention and the ability to differentiate your business. John Kenney and the Cotney ...
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Latest Videos

Episode 110 of The Weekly Blend LIVE from Roofing Day in D.C.!

Join us every Friday to learn the latest news in the roofing industry. The 110th episode of The Weekly Blend is coming to you live from Roofing Day in D.C.! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original ...
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Episode 109 - Roofing Day, new MetalTalk, webinars and CoffeeConversations, trade shows on the horizon!

Join Heidi and Karen every Friday to learn about the latest roofing industry news. The 109th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards every week for the latest episode of our original web series. This week, Heidi and Karen ...
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Episode 108 - SRS & Home Depot, new CoffeeConversations on mergers & acquisitions, Akzonobel sponsors newsroom!

Join Heidi and Karen every Friday to learn about the latest roofing industry news. The 108th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards every week for the newest episode of our original web series. This week, Heidi and ...
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