Benchmark
Roofing meets reality
By Jesse Sanchez. From tech to teamwork, leaders share insight at the industry's go-to gathering. Benchmark’s President, Vincent Ellison and Sr. Roof Consultant, James Santiago brought candid insight and industry optimism to the Sound Stage at International Institute of Building Enclosure Consultants (IIBEC) 2025, highlighting the growing need for connection, innovation and ...
Ensuring the strength of every roof
By Benchmark. Proactive inspections turn potential roof failures into success stories. It’s the part of a roof most people never see — and often, the part that gets ignored. In the rush to meet production targets and lay down as many roofing squares as possible, critical steps like checking the structural integrity ...
LIVE From IIBEC 2025 with Benchmark! - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Vincent and James of Benchmark. You can read the interview below or watch the recording. Karen Edwards: Hello everybody and welcome back to the Roofers Coffee Shop Sound stage. We are at IBC 2025, and I am sitting here ...
The value behind commercial roof warranties
By Curtis Liscum, RRC, RRO of Benchmark. Unveiling the promise and potential of your roofing investment. Commercial roof warranties are more than just paperwork — they can be a critical layer of protection for one of your building’s most essential components. While some may view them skeptically as mere sales ploys, these ...
Lost in translation: Why language matters in roofing
By Emma Peterson. Learn about the power of multilingualism in the roofing industry when it comes to building trust and making sales. In the United States there are hundreds of languages spoken besides English. The U.S. Census Bureau reported that, in 2019, almost 68 million people spoke a language other than English ...
Perdido en la traducción: Por qué el idioma importa en la industria de techos
Por Emma Peterson, traducido por Jessica Bravo. Descubre el poder del multilingüismo en la industria de techos cuando se trata de generar confianza y aumentar las ventas. En los Estados Unidos se hablan cientos de idiomas además del inglés. La Oficina del Censo de los EE. UU. informó que, en 2019, casi ...
Building stronger collaborations in roofing
By Jessica Bravo. Learn about the role of ongoing conversation in collaboration between roofing contractors and consultants. In an episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with the now retired Ron Harriman, from Benchmark to discuss the evolving relationship between roofing contractors and consultants. ...
Navigating commercial property insurance trends
By Jesse Sanchez. Understanding key shifts in property insurance policies is crucial for managing risks effectively in the face of significant weather events. In an era of increasing climate volatility, property insurance for commercial buildings is evolving rapidly, reshaping how claims, particularly those related to roofing systems, are evaluated and resolved. Benchmark, ...
Essential safety tips for your next paving project
By Troy Kaiser, Benchmark. Five key practices to improve safety and efficiency on-site. Safety is a priority in paving projects and following proper safety protocols is key to achieving a successful and accident-free outcome. Benchmark highlights five crucial safety guidelines that can greatly improve both safety and efficiency on your ...
Coffee Conversations - Acquisition Frenzy! Where is the Industry Going? - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Jason Stanley of IB Roof Systems, Reid Ribble previously of National Roofing Contractors Association, Brian Whelan of Roof Resources, Ron Harriman of Benchmark and Ed Krusek of Hunter Panels. You can read the interview below, listen to the ...
