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Adam Cabrera
Why You Might Want to Consider Adding Solar to Your Roofing Business
By Adam Cabrera. Solar roofing is a growing market, increasingly becoming a significant consideration for both homeowners and industry professionals alike. In a recent Roofing Road Trips® episode, host Heidi J. Ellsworth sat down with two experts from ABC Supply, James Mason, vice president of renewable energy, and Eric ...
METALCON 2023: What to Expect from the Biggest Metal Roofing Event of the Year
By Adam Cabrera. METALCON, an annual gathering highly anticipated in the metal construction industry, is gearing up to be the most exciting event this year. In a recent MetalCast episode, host Heidi J. Ellsworth interviewed Judy Geller, vice president of METALCON, who shed light on the compelling lineup and ...
The “Force Multiplier” Addressing Labor Shortages and Expediting Roofing Projects
By Adam Cabrera. This machine eliminates the need for hand torching, using hot air for precise installations and eliminating blisters or voids. In a recent episode of Roofing Road Trips, host Heidi Ellsworth sat down with Jim Hanson, business development manager at SOPREMA, to discuss the MINI-MACADEN and its impact ...
Back to Basics: How to Build a Solid Roofing Sales Strategy
By Adam Cabrera. In today's competitive business climate, aligning your marketing and sales efforts is paramount for effective lead conversion. In a recent episode of Roofing Road Trips, Heidi J. Ellsworth visits with Pam Torrey, director of marketing at Ingage. During the conversation, they explored the ways sales strategies ...
Using the Right Equipment Can Make Your Next Job Safer and More Efficient
By Adam Cabrera. For contractors aiming to transform their operations, Equipter’s self-propelled roofing trailers are an efficient, safe and smart choice in a competitive industry. In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth sat down with Dave Beiler, vice president of sales and marketing at Equipter, ...
Navigating OSHA Inspections with Preparedness and Insight
By Adam Cabrera. When it comes to OSHA, knowing your responsibilities is the blueprint for a safe and compliant worksite. Navigating an Occupational Safety and Health Administration (OSHA) inspection can be a daunting experience for roofing and construction companies. However, being prepared and understanding the inspection process can make all ...
How Associations Create Community and Lifelong Friendships
By Adam Cabrera. Roofing associations not only offer business connections but also avenues for personal growth and a sense of belonging. In a recent Roofing Road Trips, host Heidi J. Ellsworth sat down with Wayne Sorensen, owner of Top Line Roofing, who talked about the significance of association membership and ...
What You Need to Know About Building Codes and Risk Mitigation in the Roofing Industry
By Adam Cabrera. Proper adherence to building codes can not only improve the roofing industry but also potentially save lives and property. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth sat down with Eric Younkin, vice president of products and engineered services at MTL Holdings, to talk about ...
CRCA Leads the Way for Advocacy in the Canadian Roofing Industry
By Adam Cabrera. The association aims to address labor shortages by forming an advisory group for infrastructure investment. In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth sat down with Troy Ferreira, technical director of the Canadian Roofing Contractors Association (CRCA), to discuss key trends and issues ...
The Century-Old History of the FRSA
By Adam Cabrera. Since its inception in 1922, the FRSA has stood as a bedrock institution in the roofing industry. With the recent Florida Roofing and Sheet Metal Association’s (FRSA) 101st Annual Convention which happened in July, the organization looks to build on its storied history to drive the ...
