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Sales & Marketing
What The Future Will Look Like For Roofing Companies Online
By Mauricio Cardenal. Dallas is the future for roofing marketing online. Over the last few years, the costs to advertise on Google & Facebook have substantially increased. It used to cost .25 to reach 1000 people on Facebook. Now, that number is 50 times the price. Facebook is running out of space ...
You Can't Scale Your Construction Company Without A Defined Sales Process
By Ryan Groth, Sales Transformation Group. Standardize your sales process to be more successful and effective. In this post, I am going to talk about this next important step in growing your construction company – having a defined sales process. I sit down with Gregg Wallick of Best Roofing in Fort ...
What is a Sales CRM and Why Should I Care?
By Sales Transformation Group. A Sales CRM (Customer Relationship Manager) system can tell you how much work you can expect to have in the next week, the next month, the next quarter. A Sales CRM gives you the ability to define your sales process and measure the stage of each potential ...
3 Reasons Home Contracting Businesses Should Have a Mobile-Responsive Website
By SureFire Local. We find ourselves living in a mobile-first era and are gradually entering a mobile-first index when it comes to Google search. This is because we as consumers are more attached to our smartphones and tablets today more than ever, and that isn’t changing anytime soon. In fact, more than ...
Steps to Generating Higher Quality Leads from Google Ads
By SureFire Local. One effective way to get more quality leads for your home improvement business is through running smart, data-backed Google Ads. Google Ads displays brief advertisements, service offerings and product listings within the Google ad network to online users. To dominate local search results using Google Ads, you’ll want to ...
Case Study: How to Get 60 Roofing Leads a Month
This lead generation service delivered 65 phone calls and 20 web form submissions in just six weeks. Allstar Construction & Roofing is a roofing contractor based in El Paso, Texas with over 35 years of experience. They specialize in residential and commercial roofing services. Ricardo Castellanos, the owner of Allstar ...
5 steps you can take to help you get on the top 100 list
By Ryan Groth. The top 100 list provided by Roofing Contractor Magazine is really a special honor to achieve. When looking up and down the list each year, I recognize market leaders who I know are doing certain things better than everyone else. To be fair, the top line isn’t everyone’s measure ...
Contractor Talks: Tips and Tricks to Nail Content Marketing
By SureFire Local. In a world where everyone can go online at any time to access the information they need, the importance of digital marketing and having an online presence is more important now than ever before. With advancements in technology, there’s a delicate balance between using marketing software to excel your ...
How Can A Roofing Company Use Instagram To Grow Business?
By Mauricio Cardenal, Roofing Marketing Pros. Think Instagram is irrelevant to you as a roofing company? Think again. Just because you work in a home-improvement industry doesn’t mean this platform doesn’t have value for you. There are over a billion users active on the network each month, more than half of which ...
The Home Improvement Contractor’s Social Media Action Plan for 2019
By SureFire Local. Every second, 11 people use social media for the first time. If you read about as fast as the average person does, eight new people will have joined a social platform in the amount of time it took you to finish this sentence. That’s mind-blowing! If you think of the ...
