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Sales & Marketing

Ingage Navigating customer journey

Navigating the customer journey

By Jesse Sanchez. Understanding how to connect with customers is crucial in today’s fast-paced world. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Alan Davis, product manager at Ingage, to discuss the complexities of the customer journey in the home improvement space. ...


Hi peak What specialized staffing agencies look for in a candidate

What specialized staffing agencies look for in a candidate

By Jesse Sanchez. Staffing agencies seek candidates with the perfect blend of industry-specific skills, cultural fit and adaptability to meet the unique demands of niche markets. Boutique staffing agencies like Hi-Peak Service Solutions are not just seeking candidates to fill roles; they are on the hunt for professionals who bring ...


Centerpoint Why silence and strategy matter

Why silence and strategy matter

By Centerpoint Connect. When the conversation turns to price, knowing when to speak — and when not to — can make all the difference. Sales is never just about a number on an invoice — it's about finding the balance between value and cost, needs and solutions. Yet, ...


WSRCA Riding the ebbs and flows of the insurance market

Riding the ebbs and flows of the insurance market

By Emma Peterson. Get some helpful tips on navigating the insurance side of the roofing industry! While at the Western States Roofing Contractor’s Association 2024 Roofing Expo (WRE), Heidi J. Ellsworth brought Seth and Ashley Pietsch to The Coffee Shops soundstage to talk about insurance. The duo run Integrity Insurance ...


Reno Transforming expectations into reality

Transforming expectations into reality

By Renoworks Setting the foundation for success in the luxury home market In the heart of California’s Bay Area, where high-end homes meet even higher homeowner expectations, RPS Remodeling’s Jack Cooper has turned managing those expectations into an art form. With decades of experience, he’s mastered the delicate balance between ...


Indiana metal Woodgrain steel goes viral on social media

Woodgrain steel goes viral on social media

By Jesse Sanchez. Digitally printed steel siding transforms home renovations with style and resilience. In a social media-driven market where trends rise and fall in a flash, Indiana Metal's Woodgrain Steel has captured the spotlight, blending innovation and style with practical durability. This digitally printed siding, crafted to ...


Project map it 6 marketing tips to maximize your business growth

6 marketing tips to maximize your business growth!

By Project Map It. Learn how to elevate your brand, attract more business and ensure long-term success with these proven strategies! Working in industries like contracting and landscaping are often highly competitive and sometimes even cutthroat. Often there are multiple companies tied to a geographical location directly competing for customers, ...


MCA The MCA wants you

The MCA wants you...

By Emma Peterson. ...to join them and grow your metal network and resources! Since 1983, the Metal Construction Association (MCA) has worked tirelessly to promote the use of metal in the building envelope. From marketing and education to advocating for public policy changes and initiating research and testing, MCA has ...


Central States Building Works welcomes industry veteran Jason Monday as vice president of sales

Central States Building Works welcomes industry veteran Jason Monday as vice president of sales

Latest leadership team addition to drive sales growth for expanding building works division  Central States Inc., a leader in metal building components, roofing and building packages, announces Jason Monday is joining their Central States Building Works division as the new vice president of sales.  Monday will lead a talented team ...


Centerpoint connect The four pillars of business success

The four pillars of business success

By Emma Peterson. Learn how you can train your team for success in a market where service is key. When it comes time to get a new roof, customers often don’t actually care about the roof. They care about not having water leaking into their building, they care about ...


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