-2.png "SOPREMA - Navigation Ad - The Right Coatings for the Right Roofs (On Demand)")
Sales & Marketing
Roofing marketing 101
By Project Map It. Generate leads and close sales with these proven marketing strategies! When you think of the roofing industry, you might not always think about the marketing and sales side of the business. But this is equally as important as the crews climbing on the roofs and installing. ...
Boosting conversions and building brands
By Emma Peterson. Owens Corning and Roofle are partnering to help contractors find success with online sales. In this episode of Roofing Road Trips®, Karen Edwards sat down with Owens Corning’s Jon Gardner and Roofle’s Chris Morris and Travis Harvego to talk about their recent partnership! This collaboration gives Owens ...
The rise of composite roofing solutions
By Jessica Bravo. Composite tiles are proving to be a game-changer for contractors, helping them gain traction in the competitive roofing market. In an episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Mike Vaughn from DaVinci Roofscapes and Landon Coggins from Apex Homes to talk about the ...
The importance of service departments in today’s roofing industry
By Jessica Bravo. We sat down with an industry expert to learn how to grow your company by growing your service department. In a recent conversation, Will Riley, from Centerpoint Connect, discussed the growing significance of service departments within the roofing industry. With experience in software solutions for roofing ...
Quality over quantity
By Emma Peterson. Learn how to transform your hiring process by working with specialized recruiters like Hi-Peak. In a new episode of Roofing Road Trips®, Kristin and Tony Case, the owners of Hi-Peak Staffing Solutions, stopped by to talk to Megan Ellsworth about working with a specialized recruiter to help ...
PRIORITY - Navigating the customer journey
By Jesse Sanchez. Understanding how to connect with customers is crucial in today’s fast-paced world. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Alan Davis, product manager at Ingage, to discuss the complexities of the customer journey in the home improvement space. ...
What specialized staffing agencies look for in a candidate
By Jesse Sanchez. Staffing agencies seek candidates with the perfect blend of industry-specific skills, cultural fit and adaptability to meet the unique demands of niche markets. Boutique staffing agencies like Hi-Peak Service Solutions are not just seeking candidates to fill roles; they are on the hunt for professionals who bring ...
Why silence and strategy matter
By Centerpoint Connect. When the conversation turns to price, knowing when to speak — and when not to — can make all the difference. Sales is never just about a number on an invoice — it's about finding the balance between value and cost, needs and solutions. Yet, ...
Riding the ebbs and flows of the insurance market
By Emma Peterson. Get some helpful tips on navigating the insurance side of the roofing industry! While at the Western States Roofing Contractor’s Association 2024 Roofing Expo (WRE), Heidi J. Ellsworth brought Seth and Ashley Pietsch to The Coffee Shops soundstage to talk about insurance. The duo run Integrity Insurance ...
Transforming expectations into reality
By Renoworks Setting the foundation for success in the luxury home market In the heart of California’s Bay Area, where high-end homes meet even higher homeowner expectations, RPS Remodeling’s Jack Cooper has turned managing those expectations into an art form. With decades of experience, he’s mastered the delicate balance between ...
