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Sales & Marketing
Empowering Customers Through an Educational Sales Approach
By Cayden Wemple. Learn how IKO prioritizes their customers and provides them with the best roofing materials possible. No matter what industry you are in, it's important to build up your reputation with your customers. After all, customers are your backbone and play a pivotal role in leading to your ...
The Metal-Era Regional Technical Sales Experts are Here to Save Your Team Time and Money!
By Anna Lockhart. Take advantage of the free job ordering and field measurement services offered by the team of experts at Metal-Era. Metal-Era is the largest edge metal systems manufacturer in North America and is a trusted source for commercial roofing materials and informational resources. They are dedicated ...
Utilizing Social Proof in Sales
By Project Map It. Understanding and learning how to provide quality social proof can help you close deals with prospects. When pursuing a sales lead, sometimes prospects will ask to see social proof by ask questions like, “Do you have any photos of your work I can look ...
3 Ways to Boost Your Siding Sales
By JobNimbus. The siding sector of the industry is on the rise, here is how to keep up in this competitive market as you diversify. If you are a small siding contractor business or new to siding, you might not be able to tell, but siding is a highly ...
MetalVue Collaborates With Predictive AI to Advance Marketing Strategy
By Yvette Cruz. Mark MacDonald discusses partnerships with EagleView and other marketing companies to make business easier and accessible. In Season One, Episode One of MetalCoffeeShop’s MetalCast, Heidi J. Ellsworth welcomes Mark MacDonald from Sherwin-Williams to talk about the prosperity of MetalVue and the individual advancements that help contractors find ...
The Importance of Building Sales Skills
By Anna Lockhart. Take your sales to the next level by thinking outside the box. In a recent episode of the Roofing Roadtrips Podcast, Heidi J. Ellsworth sat down with Jon Gardner from Owens Corning and Adam Bensman from the Roof Strategist to discuss sales strategies contractors can use ...
5 Steps to Revitalize Your Roofing Marketing Game Plan
By JobNimbus. Learn the ins and outs of how to master your roofing company’s marketing strategy. If you’re a roofer who can apply your expertise well when installing roofs, but marketing your business is a struggle, no worries! Time and time again we’ve heard this story from roofing contractors all ...
5 Ways to Follow-up With Prospective Clients
By Ingage Following up with sales leads is a very important step in securing a sale. Here are a few tips to help you succeed. Nearly all consumers have been in the position where they’re thinking about buying something but they need a little time to make the decision. Well, ...
Balancing Price and Value in Your Sales Strategy
By Ingage. Find the perfect balance in your valuation of your services with these tips from Ingage. It’s important to carefully consider the pricing of a product or service in order to maximize profits while still remaining competitive when closing a sale. Striking the right balance between pricing ...
Essential Considerations for Roof Maintenance
By HomeShield Roofing & Exteriors. When it comes to maintaining a roof, here’s why annual inspections are key. Editor’s note: The following information can be used to share with your customers on why they should maintain their roofs. Last year’s storm season brought quite a bit of damage to roofs ...
