Women in roofing unite

By Emma Peterson.

Get ready to lead and learn at NWIR Days 2025!

If you haven’t already gotten your ticket to the 2025 National Women In Roofing (NWIR) Days, make sure you do! NWIR Days is a premier conference for women in the roofing industry to come together and learn. This year’s conference will be hosted directly prior to the International Roofing Expo (IRE) from Sunday, February 16, 2025 to Monday, February 17, 2025. The Grand Hyatt Riverwalk San Antonio will be the host hotel/venue, making it convenient for anyone wanting to attend both NWIR Days and IRE 2025.  

From honing leadership skills to building networking relationships, NWIR Days is focused on the needs of women in the professional sphere. There are a wide variety of events available, including a presentation from The Coffee Shops own Heidi J. Ellsworth and Megan Ellsworth on the power of podcasting! Below are just a few of the many incredible education sessions we are looking forward to!

Improv for the spirit: How to focus on leading a courageous and spontaneous life

Katie Goodman, keynote speaker

This year’s keynote address comes from Katie Goodman, an international comedian and comedy writer. Katie will be speaking on Monday, February 17 prior to the beginning of the education sessions (from 8:00 a.m. to 9:30 a.m.). Her talk will focus on working in spite of your inner critic, fears and creative blocks.

Mastering podcast marketing for your roofing business

Heidi J. Ellsworth and Megan Ellsworth of The Coffee Shops™

Podcasts are a powerful way to reach millions of listeners. They provide a new space for the information that was traditionally read in newspapers, books or magazines, or heard on radio and television. With the ongoing labor shortage in the industry, podcasting provides a unique opportunity to engage the next generation of workers. Learn how to harness the power of the podcast in this incredible workshop from The Coffee Shops’ own Heidi J. Ellsworth and Megan Ellsworth on Monday, February 17, 1:25 p.m. - 2:25 p.m.

Focus, visualize and manifest  

Melissa Chapman and Monica Vornbrock, The GLO Group

No one knows the power of a company culture better than The GLO Group. A strong leadership team can empower their employees and drive success to the next level. In their education session on Monday, February 17 at 9:45 a.m., GLO Group cofounders Melissa Chapman and Monica Vornbrock will be sharing how to build effective leadership teams that are aligned with your company’s vision.

Mastermind your marketing: Inspiring content strategies from Taylor Swift

Hannah Ginsbach and Sally Stearns of Owens Corning

It’s time to be fearless with your marketing, and this education session (on Monday, February 17, 9:45 a.m. - 10:45 a.m.) is a great first step. Attendees will learn from the incredible Hannah Ginsbach and Sally Stearns about how to make the marketing strategy of your wildest dreams. Using one of the world’s most successful artists and her brilliant marketing as an example, both seasoned roofing contractors and newcomers to the industry will walk away from this session with actionable marketing tools that bring both you and your client happiness.

Solar power hour

Jess Cress and Bill Eitenmiller of SRS Distribution

The solar industry continues to grow, and what better way to make sure you’re keeping up than learning from Jess Cress and Bill Eitenmiller? Their 9:45 a.m. session on Monday, February 17 offers an incredible overview of solar sales, estimation and installation processes. Beyond the overview, this session will go into details like solar proposals and design, as well as showcase a hands-on demo of a PV install.

A roadmap to financial wellness

Erin Hoffman of Certified Financial Services

Erin Hoffman will share strategies for priority stacking financial decisions and overall financial wellness with the attendees of her 9:45 a.m. - 10:45 a.m., Monday, February 17 session. She will be covering topics such as budgeting and retirement planning, as well as helping attendees identify the obstacles to their financial success.  

Being Latina is my superpower

Mishell Cox of Cox Roofing

Taught in Spanish, this Monday, February 17 session covers how having a diverse background gives you unique perspectives, cultural insights and enhanced communication skills that can boost your career! For an entire hour (9:45 a.m. - 10:45 a.m.), learn how to embrace diversity for the asset with the CEO and owner of Cox Roofing.

If you haven’t gotten your ticket to the 2025 NWIR Days yet, make sure to register today!