By Julie Hays, LMH Agency.
It’s more than likely that you have seen Google Ads, whether scrolling through your Gmail or searching for restaurants nearby. But when it’s your business, knowing when and how to start paid advertising can be challenging, especially when creating a keywords list.
Here at LMH Agency, we’ve worked with hundreds of home service businesses with varying experience levels to resolve errors and map the ins-and-outs of paid advertising. With this knowledge, we created an easy-to-follow guide detailing what paid ads are and when you can implement them to generate more website traffic.
Paid ads (like Google Ads) are a type of online advertising that allows you to display keyword-based ads at the top of a potential customer’s search engine results page. The interesting thing about paid ads is that you only pay for a lead when a customer clicks your ad. Using targeted keywords helps you narrow down your target audience to reach the customers already searching for your service.
As you can imagine, advertising on sites like Google or Bing can be incredibly powerful. After all, where does your potential customer go when they have a desire for a service? The search engines.
Intelligently placed ads allow you to get in front of your exact right customers based on the keywords they’re searching for in the location you serve. In many cases, when customers are searching for service-type businesses, they’re ready to convert.
So, when do you start them?
Our theory is that it’s never too early to start paid ads after you have a working website. Once your website is up and running, you can start driving traffic directly to your site and set up a Google My Business so that you can be found when potential clients are searching for you.
On a deeper level, the timing of your paid ads campaign can also help improve your results. Luckily, Google has a lot of built-in tools that can help you analyze your current traffic and any opportunities that you’re currently missing. The Google time of day report provides you with customized website traffic reports, including when people most frequently visit.
So, if you have your website up and running, now is the perfect time to begin experimenting with Google Ads to get in front of your ideal audience.
The best way to get started with paid ads is to do your research. Learning about your target audience (including when they’re searching for businesses like yours and what keywords they’re using) can help you create an effective Google Ads campaign.
Learning everything you can about your competition can also be valuable. Competitive research includes learning when they’re running ads, the type of ads they’re running, and what keywords they’re targeting. You can also look at your competitors’ reviews to figure out how you can go above and beyond in your customer service.
Here are some tips to help maximize your paid ad campaign results:
In-depth research can provide you with the information you need to create effective paid advertising campaigns, so be sure to check your data and see what your audience is looking for and where they’re hanging out. Google Ads are just one important part of creating an effective marketing strategy for local businesses.
Original article source: LMH Agency.
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About LMH Agency
LMH Agency is an all-in-one, marketing agency that specializes in local digital marketing for the home services industry. We help roofers, plumbers, remodeling, solar companies and other home service providers scale their business and get more high quality leads. We use proven marketing strategies like localized SEO, paid advertising and social media to help businesses improve their rate of success.
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