Why service should be the cornerstone of your business

By Jesse Sanchez.

Industry experts will share how putting service first can drive growth, loyalty and lasting success in the roofing industry.

In an era where customers expect more than just a good product, service has become the ultimate differentiator. But what does it actually take to make service the foundation of a successful business? On March 26, industry veterans Eugene Zukowski of Jobba Trade Technologies and Jeanne Boyd of Boyd Bone Dry will tackle that question head-on in an exclusive Read Listen Watch® (RLW) webinar: "Making Service the Cornerstone of Your Business."

In a market as competitive as roofing, it’s imperative for companies to consider improving their service options. Eugene and Jeanne will unpack how a service-first mindset not only wins customers but also builds long-term relationships that fuel sustained growth. They’ll share hard-won lessons about creating a service culture that keeps customers coming back — and turns them into vocal advocates.

One of the key points on the agenda: how to leverage technology to make service seamless. From CRM tools that track every interaction to systems that streamline scheduling and communication, the right tech can make the difference between satisfied customers and lost business. Eugene, representing Jobba — a leader in roofing software solutions — will discuss what contractors need to implement efficient, transparent processes that leave customers feeling valued.

Jeanne will bring a boots-on-the-ground perspective, revealing how her company has prioritized service to stand out in a crowded field. Expect real-world examples on how to handle complaints gracefully, maintain relationships when things go wrong and turn customer feedback into actionable improvements.

But the conversation won’t stop at tactics. The panelists will dig into leadership’s role in modeling service excellence, how to hire and train with service in mind and why reliability and availability are the non-negotiables of customer satisfaction.

Importantly, they'll also address the elephant in the room: how to maintain top-tier service as your business grows. The balancing act between scaling operations and keeping personal, high-quality service alive will be the focus — with practical strategies for staying grounded in what matters most.

Whether you’re a seasoned contractor or just starting to build your brand, this webinar promises actionable insights that could reshape the way you think about service — and your bottom line.

Don’t miss it. Register here to secure your spot and learn how to turn service into your company’s greatest asset.