What Can Komodo Dragons Teach You and Your Business?

By Lauren White, RCS Reporter.

Discover what you can learn from Komodo Dragons when it comes to sales and your business.

There are a few things contractors can learn from Komodo Dragons when it comes to running their business.  Ryan Groth, founder of the Sales Transformation Group, has realized this interesting connection and discovered that in nature, at the top of every food chain is the Apex Predator.  The Komodo Dragon is the Apex Predator of Indonesia specifically. Having studied the mindset and behavior of Apex Predators, Ryan has been able to translate his findings into the business world.  In his blog he shares, “One thing is for sure, Apex Predators think differently than anyone else, work in teams better than anyone else, have special capabilities that are better than anyone else.  This applies in business just the same (if you want to be the best).”

Komodo Dragons are 10 feet long, weighing 300 pounds, and have a deadly venomous bite that can kill animals 10 times their size, such as cows and water buffalo.  When bitten, a Komodo Dragon’s prey, like a human or similar-sized animal, would be dead within a few hours or a day. Ryan reveals, “In sales, you can think of the ‘whale’ or ‘elephant’ account that would feed your entire family (and their families) if you landed them.”  

“In a sample size of 200 contractors within my set of sales data, the weakest selling competency is also what gives the Komodo Dragon the ability to kill big game,” Ryan explains.  13% of salespeople from Ryan’s data set have strong control of this skillset he’s dubbed, “Social Selling.” Ryan discloses that, “This means that 87% of your competition isn’t utilizing LinkedIn and Facebook to locate large accounts, connect with them, message them and be placed on their newsfeed (organically without paid ads) with relevant content.”

There are a few lessons we can learn from the Komodo Dragon.  This Apex Predator kills any big game by tracking them continuously and attacking with multiple venomous bites until the prey finally dies.  What contractors can learn from this is, “Their venomous bite is our pain-inflicting content. We must know the pains of our accounts and continuously, annoyingly, relentlessly speak to it.  The prey sees the first bite and thinks ‘get away’ and thinks nothing of it,” Ryan explains. The second lesson is that Komodo Dragons work in teams, not independently. According to an African proverb, “If you want to go fast, go alone.  If you want to go far, go together.” The Komodo Dragon does just that. 

One thing contractors can do today that 87% of their competition is NOT doing, is utilize LinkedIn and Facebook to “inject venomously into your target accounts,” as Ryan puts it.  He recommends posting personal content and reveals that most people buy when they’re trying to get distance from something else. Ryan suggests that contractors should, “...make 69% or more of your content ‘strike a chord’ and just keep tracking them down.  That’s what I do, that’s what my best clients do, that’s what Komodo Dragons do.” That’s one way you can start to become the best in your field. 

For your free 45-minute strategy session with Ryan visit Sales Transformation Group’s special RCS promotional page.

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