By Cass Jacoby, RCS Reporter.
It is time to engage and focus on your marketing. Why? Because your marketing is one of the most important aspects of your business, as it creates recognition and awareness of your company that will attract better hiring prospects and more qualified leads. The only way to show the world who your company is and what you stand for is to educate them through marketing.
If you want to grow your business and reach your highest potential for ROI, it is essential to learn how to start marketing like an expert. Luckily, you have two of the greatest marketing mentors in roofing and construction in the palm of your hand.
Launched June 27, 2022 on YouTube and various podcast platforms, Building Business is a podcast that pools the expertise of JobNimbus CEO Ben Hodson and special guest for the season, Jim Ahlin from Roofer Marketers, into practical marketing solutions for contractors.
Now in its third season, the show is all about focusing on your marketing. From covering the essentials to customer relationship management to maximizing brand impression, this 18-part series is the crash course your company needs to start marketing better. From this season, expect to learn things like:
Marketing tips every contractor should know, including having a marketing plan, understanding your demographic of customer and creating a website that properly represents your company.
How to select qualified leads and spend your advertising on real results.
How to raise your rank in Google business through publishing high value content.
Understanding your customer and building a customer centric marketing approach.
And much more!
Additionally, the podcast comes with a ton of free content downloads and resources so that you can start to execute the strategies being talked about right away. At the end of the day, this is a video series all about educating roofers and contractors on the marketing practices they need to succeed.
The mission of the “Building Business” podcast is simple; they want to give you actionable advice and tools you can use right now to make your business a little bit better every single day.
Learn More About JobNimbus Roofing Software
Read, Listen or Watch on demand to learn more about starting to use software automation and how you can leverage technology to improve your business.
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