By Cass Jacoby
In a new RLW, Partnering Software and Service, Heidi J. Ellsworth meets with John Kenney, CEO of Cotney Consulting Group, and Jobba’s Head of Implementation and Training, Eugene Zukowski, and VP of Sales, Jim Rizzo. The four discuss the secret to having a successful service department: finding and partnering with the right software.
In today's technology-driven environment, it is more important than ever for roofing companies to find software solutions that can help them deliver and scale their businesses. The conversation kicks off by examining why contractors should be getting into service in the first place.
John talks about just how much money can be made through starting and building a service program from high-end residential to commercial projects. And not only is there ample opportunity for more work from a service program, you are also inviting a more consistent flow of work to your company.
“If you do service correctly, you're going to double what you're used to making. There is no doubt about it, that service is the highest profitability division...” says John. “Service will be done when other things can't be done. So, if you have not done a service department, it is absolutely essential that you really delve down in some plans and plan on doing that.”
So how do contractors start in the service department? The name of the game is all about using the right technology to grow your service business and easily deliver ongoing service and repair. “It's really key to have a good technology stack when you're starting a service department or even after you've got one really happening,” says Eugene. “You really need a platform that's going to help you look at that information...Having a platform and a system that'll help you organize your data so you can develop your KPIs will really help you build out that service as it keeps growing.”
However, building a service department isn’t just about bulking up your tech stack. While a massive amount of data can be a powerful tool for evaluating and scaling your business, you need to make sure that your data is actually talking to one another and not creating data silos.
The unique partnership between software and business operations can be “make or break” in the roofing service business. “You need a really good partner that weeds through that tech stack and find out how it makes sense,” says Jim. “There's so much technology out there. It was like a kids in a candy store scenario, ‘Let's buy everything.’ Well, now that's created data silos. Nothing's talking to each other, business management becomes stalled and they can't really get the data out to really make it meaningful for the company. This is where Jobba can really make a difference.”
Learn more about Cotney Consulting Group and Jobba Trade Technologies in their RoofersCoffeeShop Directories.
About Cass
Cass works as a reporter/writer for RoofersCoffeeShop, AskARoofer and MetalCoffeeShop. When she isn’t writing about roofs, she is putting her Master degree to work writing about movies and dancing with her plants.
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