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Takeaways from Hometown Exteriors on Growing a New Business

HOVER Hometown Exteriors
June 11, 2021 at 6:00 a.m.

By HOVER. 

See why Hometown Exteriors will hit $1 million in sales by the end of their first year in business. 

Starting a business in 2020 presented unique challenges, however, even in a worldwide pandemic, Hometown Exteriors’ owner Bill Kassakatis knew his business would be a success. The family-owned exterior renovation company in Baltimore, Maryland is estimating the company will have gained $5M in three years. Read on to see how Hometown Exteriors grew their new business to success and how you can employ these tactics.  

The HOVER solution 

HOVER provides a trusted technology partnership that helps Hometown Exteriors not only save time and money but helps to set a foundation for efficiency and scale. 

“Implement as much technology as you can into your systems immediately. Don’t wait to sign a contract for CRM or HOVER. Put the money and investment into it,” Bill Kassakatis advises. 

Quantifiable results 

Using the best technology partners is crucial to Hometown Exteriors’ early success. By investing during the earliest stages, Hometown Exteriors has created processes and systems that will scale well. Owner Bill calls what he’s building “highly teachable” as the company grows. 

Furthermore, HOVER’s reliable to-the-inch measurements have meant a huge time savings for Hometown Exteriors, both in measuring and reducing the need to remeasure. “Every time we had to add additional materials to an order, we estimated that it cost us as a company about $550 per hour,” says Bill. “There has not been one time that I felt like I had to go back and re-measure a job after HOVER. I would trust a HOVER report over any project manager–including myself.” 

This accuracy translates into more accurate quotes for homeowners, building trust and loyalty. “With HOVER, we can send the homeowner a rendering of a specific paint color they want within 15 minutes. And 75% of the time, we can provide a price to the homeowner within an hour,” says Bill. 

Not only has HOVER literally shown homeowners what to expect, but it has allowed Bill and his team to provide better service and achieve a 54% close rate. These foundational systems and processes, supported by HOVER technology, are setting up this small, family-owned business for success far into the future. 

Takeaways 

  • 54% close rate 

  • Quote within an hour 75% of the time 

Learn more about HOVER in their RoofersCoffeeShop® Directory or visit Hover.to

Original article source: HOVER 



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