Stephanie Pouse - Meet Beacon’s Female Roofing Professional of the Year

By Colin Sheehan, RCS Reporter. 

Her groundbreaking research in roofing and construction has reshaped how female consumers and workers are treated in the industry.  

In Season 3, Episode 61 of Roofing Road Trips, RCS President Heidi J. Ellsworth visits with Stephanie Pouse, co-founder and partner at Brahma Roofing and Construction, a family owned and operated business that she runs with her father. Stephanie is the deserving winner of Beacon’s 2021 Female Roofer of the Year contest and has spent her career connecting women with opportunities in roofing and studying the tendencies of female consumers across the U.S. Because of her hard work and dedication, the industry has shifted its perspectives on women working in the field and the role female consumers play in the roofing industry at large.  

Stephanie was first drawn to the roofing industry as a child, when she watched her dad go to work every day. Her mother was a professional dancer, and while Stephanie’s sister followed in her mother’s footsteps, Stephanie’s heart was set on roofing and construction. 

“It all really started when I was a little girl and my mom did modern and ballet and all of that stuff. And my older sister, she took the dance route,” said Stephanie. “When it came to [me], in the era of bring your child to work day, I always wanted to go with my dad.” 

Fast forward to the present, Stephanie and her dad are proud owners of a company, and brand, they built together. Prior to the launch of Brahma Roofing and Construction, Stephanie was working with her father at a sister company that specializes in commercial consulting. In that role, Stephanie learned how to see a project from many different angles including general contracting, subcontracting, investing and developing, to name a few. 

“If you're unfamiliar [with commercial consulting], owners reps are essentially the liaison between owners and contractors, especially on large scale developments,” explained Stephanie. “So, being someone who focuses on data and studies and long-term and things like that, that interest actually triggered a two-year study of roofing contractors across the U.S.” 

While conducting research, Stephanie found that women made up over 65% of all leads generated from residential roofing businesses ranging from Oregon to Florida. She also realized that the partners she was working with at the time rarely had women going to the properties to manage the sale. With the knowledge that women make up less than 10% of the construction industry, she turned to investigate the percentage of women that contribute to roofing. 

“I was shocked that it was less than that 1%,” said Stephanie. “The founding members of our team confirmed that there was immense opportunity for us to have a positive impact in the roofing space from over 40 years of construction experience. We knew that there was this opportunity to be able to uphold the mission of the Brahma brands, which is creating a new level of service and trust within the construction industry while tailoring that service to that specific 65%.” 

Listen to the entire podcast to learn more about Stephanie and why she is the winner of Beacon’s 2021 Female Roofer of the Year contest.