Spring into Action

By HailPost.

How to Use Direct Mail to Kickstart Upcoming Your Busy Season

It’s no secret that winter is the offseason in the roofing industry. But while the impending polar vortex may keep you from getting outside, you can take this opportunity to look ahead to spring and summer marketing. Rather than waiting to fill your business pipeline until the warmer months, winter is the perfect time to create a game plan for filling your spring pipeline now.

This article written by insureon touches on the importance of marketing early, stating that you should “take advantage of the natural down time winter provides to start planning your upcoming busy season.” But you might be asking yourself – how should I be marketing? At HailPost, we’re here to help you with that.

Because we are powered by ddk, HailPost advocates for a direct mail marketing strategy. This article by Long Tail Pro backs us up by calling direct mail the “channel known to have the highest response rate.” And they’re not wrong. Ddk mailings have recorded a 95% positive return on investment across all mailing campaigns. However, the Long Tail Pro article raises an equally valid point that “many of your competitors have probably abandoned the traditional mailbox.” In today’s digital world, it’s easy to overlook one of the longest standing marketing methods. Because of that, it creates an opportunity for you to engage your customers in a way that they haven’t seen, giving you an advantage on your competition.

The Long Tail Pro article also mentions that you should provide your customers with a personal touch. Direct mail is customizable and can be addressed to the head of each household. This method of marketing makes your customers feel like you are speaking just to them, rather than sending out a generic marketing piece.

If you’re looking ideas to promote with a spring-focused direct marketing piece, the HailPost Account Management and in-house graphic design teams are always ready to help guide you through suggestions. Whether you’re looking to set up storm-triggered mailings so you can get to your customers as soon as the spring storms start to hit, provide a mailer to new customers who have moved in to your area, design a discounted service mailer, or anything in between HailPost is your direct marketing resource.

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