ROOFLE and Owens Corning team up to modernize roofing contractor tools

By Adam Cabrera. 

A partnership between Owens Corning and ROOFLE aims to provide contractors with technology driven business solutions. 

A recent collaboration between ROOFLE and Owens Corning offers roofing contractors a new way to integrate technology into their business and stay ahead of the competition. On a recent Roofing Road Trips® podcast, host Heidi j. Ellsworth interviewed Travis Harvego, CEO and co-founder of ROOFLE, and Jon Gardner, a senior leader for strategic partnerships in learning and development at Owens Corning. Their conversation gave some insight on how a partnership like this one fits into a new era of roofing tech. 

As a former contractor, Travis made it clear that ROOFLE’s software is designed to meet the needs of everyday roofers. “We're not some Yale grads who said, ‘Oh, maybe this is an idea.’ We're contractors who say there's a need in this market and we tested it in real life scenarios,” Travis explained. “So now the contractors can take that software that we built and install it on their website allowing the homeowner to get that instant experience.”   

The ROOFLE platform allows contractors to integrate features like instant pricing and product browsing into their website providing an easy-to-use online experience for homeowners which all helps to drive lead generation. But, with the integration of ROOFLE into the Owens Corning business solutions portfolio contractors can take full advantage of what Jon Gardner explains as the Owens Corning Tech Stack. 

“Strategic partnerships are a vital element to helping our contractors really take their business to the next level,” Jon said. “The technology stack that we have built for our contractors provides them that vehicle to, one, learn what best-in-class looks like, two, begin their own integrations, and three, learn from our business solutions partner.”  

eCommerce software like ROOFLE’s, built by roofers and for roofers, is a great example of what roofing is today: an industry driven by technological innovation and increasing customer satisfaction. 

Listen to the podcast or Read the transcript of this Roofing Road Trips episode to learn more about how you add this technology to your business.