Posi-Slope unveils new logo, reflecting innovation and growth

The modernized logo features a clean, contemporary design with a strong, recognizable aesthetic while the bold color palette embodies Posi-Slope’s vision and values.

Posi-Slope, a leader in factory pre-designed tapered roof insulation and drainage systems, today unveiled its fresh, modern logo, reflecting the company’s growth, evolution and future aspirations. This refreshed identity reflects Posi-Slope’s commitment to innovation, excellence and customer-focused solutions in the sloped insulation industry. 

"Posi-Slope has grown tremendously, and our brand identity needed to evolve to match our leadership in the industry,” said Aziz Poonawalla, director of operations Posi-Slope Canada. “This rebrand is more than just a new look — it’s a testament to our values and our dedicated team. The new logo represents our dedication to continuous improvement, superior service and innovative solutions that help extend the longevity of roofing systems.” 

The modernized logo features a clean, contemporary design with a strong, recognizable aesthetic while the bold color palette embodies Posi-Slope’s vision and values. The updated visual identity reinforces Posi-Slope’s expertise in tapered insulation while ensuring consistency across digital platforms, communications and marketing materials. 

As part of this transformation, Posi-Slope invites employees, customers and industry partners to embrace and promote the new brand identity. The new Posi-Slope logo will be proudly displayed across the company’s website, email communications, social media platforms, signage, apparel and other materials. 

Posi-Slope is part of Beacon Building Products and provides customized tapered roof insulation and drainage solutions that enhance thermal performance and effectively minimize standing water, ultimately contributing to longer-lasting roofing systems. 

To learn more about Posi-Slope, visit www.posislope.com. 

About Posi-Slope

Posi-Slope is a leader in factory pre-designed tapered roof insulation and drainage solutions, helping to improve thermal efficiency and prevent standing water on roofing systems. Posi-Slope is part of Beacon, one of North America’s largest distributors of roofing and building materials.