Roofing’s Next Generation: Atlas Roofing Spotlights John Roff, Jr. 

Swapping paintbrushes for hammers: John Roff Jr. finds his place in roofing.

By Amy Connolly, Atlas Asphalt Life Writer.

For John Roff Jr., some adages still ring true. His favorite? “Treat your customers the way you would like to be treated,” he said. 

In the competitive world of roofing, one negative review on social media can topple a business. That’s why Roff, 24, part owner of Roff Roofing & Renovations, works so hard to make sure all of his customers are satisfied. 

“We got to be as successful as we are by remembering you're never too big to stop caring about your customers,” he said of the company, located in Hackettstown, NJ. Roff has achieved the Silver level in the Atlas Pro™ Plus program. 

For the past three years, Roff has been working side by side with his father, John Roff Sr., in the business. In addition to roofing and interior work, Roff handles the company’s website and social media. 

One of his most memorable jobs was a structural repair and new roof install on a log cabin after a large tree crushed parts of the home. 

“We repaired it all – interior and exterior and topped it off with an Atlas Pinnacle® Pristine roof. It was nice to restore the home to its previous glory,” he said. 

Not long ago, Roff considered a career as an artist. His colorful and descriptive contemporary pieces have garnered acclaim, but, in the end, a practical career won out. 

Roff plans to expand the company’s reach by moving into New York and Connecticut and some Southern states to “provide more jobs to people seeking to build their own American dream.” With quality work and a positive reputation, he hopes to see the company compete against some larger roofing and construction businesses. 

“I know we will someday because quality will always triumph over quantity,” he said. 

Editor’s note: This profile first appeared on the Atlas Roofing Asphalt Life blog and more profiles can be viewed here.