Roofer profile: Nate Limerick – Allstar

By DaVinci Roofscapes.

Nate and his team sell DaVinci as an investment since it lasts twice as long as your average asphalt roof.

Nate Limerick knows the secrets to successfully upselling composite roofing. As a sales representative for Allstar out of the Minnesota Metro area, his company sells more than 20 DaVinci Roofscapes projects each year throughout the state. Whether he’s meeting with homeowners, architects, HOAs or historic project owners, Nate knows exactly the right fit for the intended audience that will get the best product for their needs.

Q: How do you upsell composite roofing to a customer who may have started out looking for a simple asphalt roof?

A: Most upsold roofs are based off aesthetics, product lifespan and warranty. Every opportunity that we come across is different and needs to be approached as such. It’s all about finding the property owner that is a right fit for DaVinci.

Q: What’s the ideal customer looking for?

A: Most people are looking to replace their asphalt roof with another asphalt roof. But, if you can find a homeowner who is looking to upgrade their standard architectural asphalt roof to a more high-end designer asphalt roof, then you’ve got a candidate for a composite roof.

The second thing we determine is how long the homeowner is looking to stay in their home. If it’s longer than two to three decades, we sell DaVinci as an investment, since it has a Lifetime Limited Material Warranty. This means it’ll last twice as long as your average asphalt roof. This has been a great selling point for us, as most people are typically more aware of inflation in this economy than in years past.

Q: In your marketplace, how does selling DaVinci products give you a business edge over your competitors?

A: I believe DaVinci is a superior product in the composite world of roofing products. Allstar has worked with DaVinci for 15+ years, which is longer than some of our competitors have been in business. This has allowed us to fine tune and develop a great plan on how we install DaVinci. It permits us to address certain issues that might come up during the install proactively instead of reactively, and assures our homeowners and builders that they’ve selected the right roofing company to install a great product the correct way.

Q: How have you found it best to get composite roofing approved with different audiences?

A: For HOAs, we bring samples to meetings and talk about the Class 4 impact ratings and potential insurance discounts with composite roofing. For historical projects, we show how the product mimics real slate and comes in historic colors to complement a project. With architects, we bring them to previous properties that have DaVinci roofs on them. That really helps them connect with the product personally. Architects are also keenly interested in the warranty and longevity of the composite product.

Q: How have DaVinci products specifically helped increase sales for your company?

A: Directly speaking, DaVinci roofs have always looked good from a revenue standpoint. Indirectly speaking, working with DaVinci over the years has given us a huge reserve of reference projects that we can direct our homeowners to who are potentially interested in upgrading their roof. It also gives our customers peace of mind that Allstar can master installing a DaVinci roof and that there won’t be any problems with the installation process.