Redefining success: The power of being the best, not the biggest in roofing

RCS Influencer Wendy Marvin says that roofing companies should not necessarily aspire to dominate the industry, but instead be the best in their community.

In a world where the term "success" often equates to becoming a colossal entity with expansive reach, it's refreshing to consider an alternative approach — one that prioritizes excellence over scale. Imagine a roofing company that doesn’t aspire to dominate the industry (or to be acquired by massive private equity firms), but instead aims to be the best in its community. This vision focuses on delivering exceptional service, building deep connections and contributing positively to the local area.

The pursuit of excellence

For many businesses, growth is synonymous with increased revenue and a larger footprint. However, what if the primary objective was not to become the largest roofing company but to be the most exceptional in terms of customer service and community involvement? In the roofing industry, prioritizing quality workmanship and customer satisfaction can be rewarding. Focusing on being the best is a shift that may well be successful overall as our market changes. 

Putting the customer first

Being customer-centric means more than just offering competitive prices or high-quality products. It involves understanding and anticipating the needs of each client, providing personalized solutions and fostering a transparent and trustworthy relationship. This commitment can set a company apart from mega competitors who often prioritize volume over service.

For instance, imagine a roofing company that takes the time to educate homeowners about their roofing options, explains the benefits of different materials and offers tailored recommendations based on individual needs and budget. Such personalized attention not only ensures that clients make informed decisions but also builds long-lasting trust and satisfaction.

Building community connections

A community-minded approach goes beyond the confines of business transactions. It’s about embedding oneself in the local fabric and making a tangible difference. This can manifest in various ways — whether through sponsoring local events, participating in charitable activities or supporting other local businesses.

Consider a roofing company that regularly contributes to community projects or provides free services to those in need. This kind of involvement not only strengthens the company’s reputation but also fosters a sense of goodwill and mutual support within the community. It demonstrates a commitment to enhancing the lives of those around them, rather than merely focusing on the bottom line.

Quality over quantity

By prioritizing quality and community, a company can achieve a level of craftsmanship and client satisfaction that might be overlooked by larger competitors. For roofing businesses, this could mean implementing rigorous quality control measures, using premium materials and investing in ongoing training for employees.

When a company’s goal is to be the best in its area, every project becomes an opportunity to showcase excellence. This dedication often results in stellar reviews, word-of-mouth referrals and a reputation for reliability and integrity that speaks volumes.  This is a valued presence and not to be overlooked as our industry grows. 

A model for success

This approach to business isn’t just about avoiding the pitfalls of expansion; it’s about redefining what success means. Being the best doesn’t necessarily require being the biggest or having the most EBITA. It involves a commitment to quality, a focus on customer relationships and a genuine investment in the community.

In the roofing industry, where trust and expertise are paramount, this philosophy can lead to a fulfilling and impactful business model. It’s a reminder that success can be measured in meaningful, community-centered ways, rather than just the size of the operation. The feeling of seeing a homeowner in the community that actually seeks you out to hug you cannot be measured. 

Opportunities exist for those of us left after the takeovers. Running a roofing company that thrives on excellence, customer satisfaction and community involvement is worth consideration. It’s a model where being the best is about more than just growth — it's about making a positive difference and building lasting relationships. By focusing on these core values, we can not only achieve success but also foster a legacy of integrity and service that truly sets us apart elevating our industry with us.