Raising the roof for a good cause

By Emma Peterson. 

Learn how the roofing community comes together to support veterans and families across the nation through the Raise the Roof Foundation. 

During the 2024 International Roofing Expo in Las Vegas, SRS Distribution hosted an unforgettable night at the House of Blues  featuring musical guests Lynyrd Skynyrd, Dierks Bentley and Tenille Townes! It was an amazing night of entertainment, fun and fundraising for the Raise the Roof Foundation.  

Raise the Roof Foundation is a nonprofit organization run by the management team at SRS. As one the largest roofing distributors in the U.S., SRS wanted to find a way to share their success and knowledge of the industry to help others thrive. Founded in 2012, the foundation’s entire mission is to give back.  

Giving back for the foundation looks like creating connections through generous donors in the industry to the SRS team’s unique skills and resource to aid three primary groups, veterans, local communities and areas stricken by disaster. On that night at IRE, the roofing industry truly came together and raised over $279,000 for the foundation! 

Where the money goes 

In order to help military service members, veterans and their families across the country, the foundation partners and donates to a variety of different charities and initiatives: 

• The George W. Bush Center Institute’s Military Service Initiative: By uniting communities and organizations, this initiative supports the well-being of post-9/11 veterans and military families. This is done through policy development, introduction of new programs and government recognition. 
• Luke’s Wings: This organization reunites injured veterans with their families by providing free of charge transportation and lodging to and from America’s major military hospitals.  
• One Tribe Foundation: Formerly known as 22Kill, this organization raises awareness of mental illness in veterans and combats suicide by educating and sharing both traditional and non-traditional therapies.  

• Habitat for Humanity: This organization is a network with locations in communities all over the country. They aid families in need of affordable housing and their Veterans Build program specifically focuses on renovating and locating homes for veterans and their families. 
• Canine Companions for Independence: By raising and training service dogs, this organization enhances the lives of people with disabilities by offering a route towards greater independence and confidence. They maintain a Veterans Initiative that trains dogs to work specifically with those suffering from PTSD. 

The foundation also wants to ensure a strong future for our community, and they believe that it begins with families and children. To support children and families, especially in times of crisis, they support a variety of organizations:  

• Court Appointed Special Advocates of Collin County: This organization promotes and protects foster children who were relocated due to abuse or neglect by finding them permanent, safe and loving homes. 
• The Samaritan Inn: By teaching life skills to unhoused individuals and families experiencing, this comprehensive program helps people regain dignity and independence. 
• Children’s Advocacy Center of Collin County: This is a free of charge program that provides critical services for children who have suffered from abuse and neglect. They take on a multidisciplinary approach of music and art therapy, forensic interviewing, family advocacy and support services. 

The foundation is also dedicated to helping disaster victims rebuild and restore. They mainly do their work towards this goal by supporting the Minuteman Disaster Response. This program helps save lives by providing immediate assistance after a disaster. They do this by supporting first responders and victims with aid teams, emergency medical operations, disaster management and emergency communication systems.  

Want to become a part of the community support the SRS Raise the Roof Foundation today. Donate today!