Providing contractors the business tools for success

By Emma Peterson. 

Learn how breaking language barriers helps contractors like Brian top their sales records. 

IKO Industries has always held sharing knowledge as one of their core values. They see this as finding ways to improve their business practices for the benefit of all. A great example of how they turn this value into a vision is with the resources and literature they offer in Spanish.  

Brian Cruz, from the roofing company H&R Cruz in Pennsylvania personally vouched for the power of these materials. H&R Cruz works on a wide variety of projects, from residential to commercial and from shingles to gutters and soffits and siding. They pride themselves in being able to serve the customers of Northeast Pennsylvania with integrity and affordable prices. Brian explained that having literature in Spanish was a powerful tool for him and his team to do their work, “There is a pretty big Hispanic population in my area and breaking that language barrier is definitely key to selling and pushing the shingle.”  

In addition to helping provide Brian and H&R Cruz with the materials to succeed, IKO is able to help them track their success through the ROOFPRO program. This is a fully integrated program that allows contractors to better connect with customers and increase their bottom line. One of the ways that it does this is by giving contractors a concrete way to track their business, which is what Brian really appreciates about it, “Being in the ROOFPRO program, I'm able to track how many squares I'm selling and set different goals for myself either weekly, monthly or for the long term.” 

Watch the full video to learn more about how IKO helps contractors like Brian elevate their business practices to the next level.