Project Map It Makes it Easy to Post to Your Google Business Profile

By Project Map It.

Learn how to enhance your online presence by posting to your Google Business Profile.

In today's digital age, contractors need to maximize their online presence to stay competitive. One effective tool for achieving this is the Google Business Profile (GBP). By actively posting on your GBP, you can improve your business's visibility, enhance search engine optimization (SEO) and increase your online searchability. In this article, we'll explore the importance of posting to GBP and provide you with valuable tips to make the most out of your posts. 

Enhancing SEO  

Posting to your GBP helps boost your website's SEO by providing fresh and relevant content. Each post presents an opportunity to include relevant keywords, location information and industry-specific terms, which search engines like Google can index, leading to higher visibility in search results. 

Improved online searchability: 

Do you update your GBP regularly? Doing so with informative and engaging posts can significantly improve your company's online searchability. We all know that getting a Google review helps with online searchability, but many don’t realize that posting to your GBP is just as important. Do you post to Facebook, Instagram or LinkedIn? Probably. But don’t forget about your GBP. 

When potential customers search for contractors in your area, an active and well-maintained GBP will increase the likelihood of your business appearing in the local search results. 

Tips for effective GBP posts: 

• Clear and engaging content: Craft concise and compelling posts that capture attention and provide valuable information.  
• Use high-quality visuals: Include eye-catching images or videos to enhance your post's visual appeal and engagement.  
• Call-to-action (CTA): Add a URL link to your post that is relevant to the context of your post. If you are posting a picture of a new metal roof install, utilize the “Learn More” CTA that takes them to your website page that talks about metal roofing. Google loves this. 
• Consistency: Maintain a regular posting schedule to keep your audience engaged and demonstrate your business's reliability. 

Project Map It can make this easy

You can post to your GBP right from your Project Map It account. You are already posting great photos of your install in your PMI account. Now, you can easily send that project to your GBP, by choosing a CTA, writing a quick post and publishing the post, straight from that projects details page. PMI would love to get you in front of Google. With our system, you can easily request Google reviews, post to your GBP and display your Google reviews onto your interactive portfolio. PMI is like fine wine, getting better over time. Learn more about Project Map It and set up a demo.