Owens Corning toasts the 2025 Shingle Color of the Year: Merlot

Owens Corning (NYSE: OC) today announced its 2025 Shingle Color of the Year: “Merlot." A complex yet welcoming, on-trend alternative to conventional red, the shingle color balances shades of warm gray, oaky brown and spiced sienna with deep crimson and earthy purple undertones.

As Owens Corning continues to own the conversation on roof color, “Merlot” presents a full-bodied, timeless shingle that brings an understated, approachable finish to a home’s exterior. “To maximize the impact of a roof, the color should complement the look and feel of your home’s exterior and surrounding environment, which can help boost curb appeal and give you a sense of pride in your home,” said Sue Burkett, Owens Corning strategic marketing leader and senior color expert. “But the color you choose should also reflect your personality. Too often, consumers compromise on a common roof color just because it’s the same color others are getting. It can be a difficult decision, but we are proud to offer a wide variety of options that help make the process easier and more fun.”

The richly saturated “Merlot” brings a savory note to the roof and pairs expertly with a broad array of exterior colors and finishes on both vintage and contemporary homes. Its versatility offers the ability to function as a neutral element on a home’s exterior or make a statement that feels both dramatic and inviting.

Inspiring homes’ exteriors at the highest level

The selection of “Merlot” brings a sense of warmth and sophistication to the exterior, respecting the comfort inherent in savory experiences. “Whether you are unwrapping a rich piece of chocolate or lifting a glass of red wine at the end of the day, sensory experiences add beauty and dimension to daily life,” added Sue. “An increasing number of homeowners are reaching out to us excited about shingle color options. These enthusiastic calls indicate that we’re making a difference and assisting them in making an important color decision. ‘Merlot,’ for instance, is a distinctive color that allows homeowners to showcase their personality.”

With the strength and recognition of America’s most trusted and recognized roofing brand¹, Owens Corning provides contractors and homeowners with a collection of design resources and proprietary style boards to imagine how “Merlot” can enhance the spirit and style of their home’s exterior, regardless of location or architectural style. For example, the “Americana” style board shares ideas for adding a modern twist to historic design elements. The “Prairie-Craftsman” style board offers design ideas that accentuate the appeal of no-fuss simplicity, and the “Italianate” style board helps homeowners enhance the charm of ornate and decorative exterior design elements.

“We offer these tools for homeowners to help them get excited about the opportunity a new roof can provide in enhancing a home’s exterior. After all, we believe you shouldn’t just like the results—you should love them. That’s what we call ROOF LOVE™,” said Sue.

Trusted to protect and perform beautifully