Owens Corning Roofing showcases More than Just a Roof® at 2025 International Roofing Expo

Expertise, performance and color take the spotlight

Owens Corning is demonstrating More Than Just a Roof® during the International Roofing Expo (IRE) from February 19-21, in San Antonio, Texas. Visitors to booth #22081 can learn about solutions and services to help grow their businesses, deliver performance and help homeowners love their roofs with color and design tools.

More expertise

Partnering through expertise and education to help contractors grow their businesses.

As a leader in residential and commercial building products, Owens Corning is proud to present four educational sessions at IRE addressing industry challenges and opportunities. Exhibit hall visitors can attend the following learning opportunities:

• Up Your Game: Successfully Recruiting and Retaining Women in the Industry — Wednesday, February 19, 8:15 to 9:15 a.m. CT
• Shingle Recycling: Why We Should All Care — Wednesday, February 19, 11:30 to 12:15 p.m. CT
• Roofing Revolution: Exploring a Multimillion Dollar Growth Opportunity — Thursday, February 20, 12:30-1:15 p.m. CT
• Leadership + Management = Accountability — Frirday, February 21, 9:45 to 10:45 a.m. CT

For the first time, Owens Corning Roofing is also hosting an in-booth “Learning Lounge,” offering 20-minute in-booth training sessions to provide resources that help solve contractors’ business challenges. Topics will include:

• Building your referral machine
• Channeling speed to lead
• Discovering the power of color
• Kickstarting operations

Additional education and training resources offered by the company will also be featured in-booth, including Owens Corning University (OCU), an integrated Tech Stack and business solution partners.

More performance

Performance for systems that last and look beautiful.

A commitment to product innovation and brand leadership is helping make Owens Corning America’s most recognized roofing brand and shingle brand — trusted three times more than other shingle brands (2023 Roofing Homeowner Brand Awareness Survey by Owens Corning Roofing and Asphalt LLC).

The Total Protection Roofing System®  (excludes non-Owens Corning® roofing products such as flashing, fasteners, pipe boots and wood decking.) is a carefully engineered system of components that works together to deliver comfort, beauty and protection. Designed with ease-of-installation and precision in mind, IRE visitors can learn more about these innovations. Shingles and components on display in the booth will include Class 4 impact resistant Duration FLEX® and Duration STORM® shingles and underlayment products DeckDefense® and ProArmor®.

Also on display in the booth will be Titanium® and RhinoRoof® products, including Titanium® FR, PSU30, UDL30, UDL50 and RhinoRoof® G and U20.

Owens Corning will also showcase its leadership through science and commitment to advancing the circular economy of shingles. The company has set an aspiration to divert two million tons of shingles per year from landfills annually and continues to increase the use of recycled shingles in asphalt paving and recycling used shingles into new shingles and other industrial applications. Attendees can attend the “Shingle Recycling: Why We Should All Care” seminar on Wednesday, February 18 from 11:30 a.m. - 12:45 p.m. CT to learn more.

More color and design

A leader in color and design to help homeowners love their roofs.

Eye-catching color palettes with TruDefinition® Duration® and Duration® Designer shingles will be showcased in the booth to help customers express their personal style with a wide range of on-trend colors, including the 2025 Shingle Color of the Year, Merlot.

To further support the selling process, Owens Corning Roofing offers a curated collection of tools contractors can use with homeowners to help them feel more confident in their color selection. These tools include style boards, widgets and the Design EyeQ® Roof Visualizer tool, some of which will be showcased in the booth. Attendees can attend the “Power of Color” presentation on Wednesday, February 19 from 3:45 - 4:05 p.m. CT and the “Building Homeowner Trust with Widgets” presentation from 3:45 - 4:05 p.m. CT in the Learning Lounge to learn more.

As Owens Corning continues to own the conversation on roof color and design inspiration, the company is honored to be the recipient of the Women’s Choice Award Winner for the eighth consecutive year.

“With every interaction, we intend to create unmatched value for our customers," said Gunner Smith, Owens Corning Roofing president. “Each year, IRE provides us with an opportunity to further demonstrate how our products and solutions, combined with deep expertise and industry leadership, help contractors grow and win as successful business owners.”

Learn more about Owens Corning Roofing’s presence at IRE at www.owenscorning.com/en-us/roofing/international-roofing-expo.