Owens Corning Expands Business Services Offering With Destination Motivation

Roofs and recreation typically don’t go together, but Owens Corning is changing that with the announcement of its newest Business Services partner, Destination Motivation.

Available to members of the Owens Corning Roofing Contractor Network, Destination Motivation is an industry-leading vacation voucher program providing top cruise line experiences and luxury vacation condos at thousands of destinations around the globe. Contractors in the Owens Corning Roofing Contractor Network can purchase the vacation vouchers at a deep discount and integrate the vouchers into their sales, lead generation and employee incentive programs. A concierge service administers and manages the vacation packages.

Caleb Nelson, founder and president of Destination Motivation, said contractors can present the vouchers to customers, prospects and employees as a meaningful reward. “With more than 900 five-star reviews, Destination Motivation provides an incentive contractors can confidently award as part of homeowner sales or lead generation efforts, for internal team incentives or as awards at home shows and industry events,” Nelson said. He added that a roof replacement might cause homeowners to put off a vacation, and the vouchers can remove this need to choose. “Fifty-one percent of consumers have said they’d put off their travel plans this summer due to the rising cost, so these incentives are particularly welcome now,” Nelson said.

The program also aims to reinforce the trusted name of the manufacturer whose products are used by the contractor. “Contractors in the Owens Corning Roofing Network are amongst the best in the industry. “Destination Motivation’s industry-leading vacation voucher program provides an opportunity for contractors in our network to say “thank you” to customers throughout the sales process and reinforces the trusted Owens Corning Roofing brand,” said Jon Gardner, national contractor training and development leader at Owens Corning.

Contractors in the Owens Corning Roofing Contractor Network can learn more at Destination Motivation’s website.