MRA Predicts Subtler Colors Will Be on the Rise in 2021

By Marco Industries. 

Learn the latest in roofing color trends to prepare your business and provide what customers want.  

In a recent press release, the Metal Roofing Alliance (MRA) announced their predictions for 2021 roofing color trends. The MRA concluded that subdued, earthy and calming colors will be popular during 2021.  

This prediction may or may not be surprising. Due to their malleable material, metal roofing has always offered more color options than any other roofing type. This ability to create bright, eye catching colors has drawn customers to metal roofing businesses in the past, but after the MRA’s predictions, it seems that consumers are pulling away from the vivid colors only metal can provide. 

“We’re definitely seeing a desire for serene, calming colors that reflect a sense of peace, security and grounding. After the turmoil of 2020, it’s no wonder homeowners are gravitating toward harmonious, warm and soothing earth tone colors that feel both solid and natural,” said Renee Ramey, MRA executive director in the release. 

The association cites leading paint manufactures who have recently announced their color of the year or unveiled new color lines. All neutral earth tones or natural and anodized metallics more in line with traditional looks. 

“Stamped, stone-coated and patterned metal roofing designed to look like shake, shingles, slate and tile in natural tones of dark gray, bronze, clay and loam are booming in popularity as well” the press release states. 

What does that mean for roofers? It means you should take advantage of this information and promote these colors and trends to your market. Push photos with neutral earth-tone roofs to the forefront of your website. Use them in your social media promotions. Make sure prospective customers see you as a source for the colors and styles they are looking for. 

And remember, while color preferences change, quality never goes out of style. So always promote the fact that you use only the best metal roofing ventilation and accessories, like Marco. It will help you sell more and keep customers satisfied with proven performance. 

To learn more about Marco, feel free to contact us directly by email or call 1-800-800-8590. 

Learn more about Marco Industries in their RoofersCoffeeShop® Directory or visit www.marcoindustries.com.  

Original article source: Marco Industries