Maximize your ROI with high-quality roofing leads

By Dani Sheehan.

Instant Roofer’s exclusive, high-quality leads and homeowner-centric tools streamline the roofing process, reduce friction and create better outcomes for contractors and customers alike.

Roofing contractors are navigating a transformed landscape in today’s market, where connecting with homeowners requires not just sales skills but also a strategic approach. In a recent episode of the AskARoofer podcast, Jeff Berzolla from Instant Roofer sat down with Megan Ellsworth and Lauren White to discuss how tools like Instant Roofer empower both homeowners and contractors, creating a win-win scenario that enhances the return on investment for roofing professionals. 

Jeff highlighted a critical shift in homeowner expectations. “It’s not a sales job anymore. It’s more of a last round of interviews,” he shared. Contractors are no longer thought of merely as salespeople, but as trusted advisors that homeowners leverage after doing their own initial research. By the time a contractor steps into the homeowner’s space, they’re already vetted, ensuring conversations focus on value and fit rather than convincing and selling. 

Instant Roofer’s technology arms homeowners with the basics – roof measurements, material options and pricing estimates, which in turn, helps you and your company: 

• Speed up the sales process by reducing the time spent on initial consultations. 
• Open the door for upselling because they can focus on adding value through enhanced warranties, premium materials or energy-efficient upgrades. 
• Create a pressure-free environment, fostering trust and reducing friction. 

Why high-quality leads matter

The quality of a lead makes or breaks a contractor’s return on investment. Unlike traditional lead generation systems that inundate homeowners with multiple contractor bids, Instant Roofer provides exclusive, personalized connections. Jeff’s perspective is clear: “Contractors really like our leads because, one, they’re exclusive. Our tech is also designed to do the right thing, be homeowner-centric and provide a one-to-one connection with a contractor. I think that's how our growth is happening. We have a solid product that's not meant to just squeeze money out of either side of the equation, but to provide great service.” 

Exclusive leads reduce competition, enabling you to: 

• Invest more time per lead, knowing the likelihood of conversion is higher. 
• Customize your approach to address specific homeowner needs. 
• Build lasting relationships that can lead to referrals and repeat business. 

Instant Roofer is at the forefront of a new transformation. By bridging the gap between homeowner readiness and contractor expertise, these innovations allow you to maximize your return on investment through efficient, informed and exclusive leads.