Marketing Your Roofing Business on TikTok

By Cayden Wemple. 

TikTok is the fastest-growing social media platform and roofers can take advantage of the incredible organic growth it offers. 

Although platforms like Facebook and Instagram are still incredibly valuable for advertising and growing your business, TikTok is a platform that can market your company organically if you use it the correct way. The first step is to know your audience. 

Although TikTok is known for having a young audience, 60% of users are still over the age of 24, which is the perfect age demographic for first-time homebuyers. This is great news, but the viewing tendencies for TikTok users are unlike anything we’ve seen before on any other social media platform, as user’s attention spans are continuously getting shorter and shorter. If you don’t capture the attention of your viewer in 3.3 seconds or less, the viewer will scroll right past your video. And that statistic is coming from TikTok themselves!  

So, what should you be doing to keep viewers’ attention? The answer might seem preposterous, but it’s the truth: Don’t talk about yourself. Now you’re probably thinking, “Well if I don’t talk about myself, how will people know what services my company offers?” It’s easier than you might think: show, don’t tell. 

Think about how quickly you skip the ads on YouTube videos. It’s because their advertisement is getting in the way of the video you want to watch. Their advertisement is screaming at you to buy their product for x, y and z reasons and you disregard this immediately because you’re annoyed by people telling you what to do. There are ways in TikTok marketing to avoid this issue, the main one being to make your advertisement the video people want to watch rather than the video that’s getting in the way.  

You should never start your video by saying something to the effect of, “We’re _______ Roofing Company from _______, USA and we’re here to sell you roofing products!” *Cue buzzer noises. That TikTok will be skipped faster than you can even finish saying your company’s name. You should be making a video that focuses on the viewer and personalizes the viewing experience for them.  

An example of this would be making a video that started out with, “If you live in an area that’s impacted with hail, here’s what you should do to check for damages.” This approach will get the viewer thinking about the (hypothetical) hail damage their roof just took and will make them start shopping around for roofing contractors. Why not go with the company that just told them how to look for damages? Be sure to include a link in your TikTok bio to your website for when people view your TikTok profile page. 

Follow RoofersCoffeeShop on TikTok!