Lifting up roofing issues

By Emma Peterson. 

Learn how IB Roof Systems advocates for the crews on the roof.  

While at the 2024 International Roofing Expo (IRE), RoofersCoffeeShop® crew member Yvette Cruz stopped by IB Roof Systems’ booth to catch up and see what they were doing. She spoke to Gage Fishering, who is their Pacific Northwest business development manager. His goal is to expand the contractor base in the area and maintain their existing customer base.  

At IRE, the IB Roof Systems’ booth was definitely drawing in new people! They had a unique demo for the show that featured a weightlifter who became a main attraction on the expo floor. Gage explained, “People are interested with the deadlifting stuff and they're also trying to figure out what's the connection to IB Roof Systems and the dead lifter.” 

The connection between the two has to do with membrane rolls. Traditionally, the roofing industry has used six-foot long membrane rolls for low-slope roofing projects. Contractors in the field have to haul these rolls, which are usually somewhere between 50 to 100 pounds each. This is the type of product IB Roof Systems manufactures. 

Contrastingly, some in the industry are shifting towards a 10-to-12-foot extruded membrane roll. What IB Roof Systems was pointing out at IRE with the dead lifter is that these rolls are much heavier and harder for contractors to maneuver. Gage explained, “Our 500-pound dead lift here shows the downside of a 10-foot, 12-foot extruded membrane roll and just how hard those can be to install for your construction crews.”

Watch the full interview to learn more about what IB Roof Systems is doing in the industry in 2024.