Level up your service department

By Dani Sheehan.

ServiceCon 2025 is your opportunity to learn from industry leaders and build your service department – and your company – for scalable success.

Are you registered yet for ServiceCon 2025? Join other roofing professionals committed to excellence in service this March 12-14 in Houston, Texas, and exchange ideas, share success stories and learn actionable strategies for improving your service department. Among the featured speakers is Tracey Donels, founder of Service First Solutions, whose experience and insights make him a well-known name in the industry.  

Tracey’s depth of experience is a testament of his commitment to commercial roofing. “I’ve done every single job in a service department that can be done on my way up,” he says. With 14 years of hands-on service department experience and a proven track record of scaling businesses to ten times their size, Tracey brings unmatched credibility. “We don’t just coach it; we actually did it in performance,” he emphasizes.

At ServiceCon, Tracey will lay the foundation for growing a successful service department. Rather than focusing solely on increasing revenue, his presentation will highlight the importance of building operational capacity to support growth.

“A good salesperson can only sell a bad operation once or twice,” Tracey explains. “But if you pair a good salesperson with a great operation, it’s amazing what we can do.” Participants can expect to learn:

• The key job positions needed for a successful service department and how to scale these roles as the business grows

• How to track performance using scorecards to identify and address inefficiencies

• Practical steps for transitioning from a small operation to a thriving, scalable team

According to Tracey, “Whoever the leader of the service department is, a senior executive or anyone integral to the service department – people who can make things happen in the company – should be in the room.” ServiceCon is designed to equip decision-makers and team leaders with the tools and knowledge they need to immediately implement changes and see success in their departments.

The future of service

There are exciting opportunities ahead for roofing service departments. Tracey expects recurring preventive maintenance programs to be a continuing trend this year. These programs, modeled after subscription services, allow contractors to provide value to customers while building a steady revenue stream. They also create a safety net during slower market periods. “Roofers are starting to realize the money they’re leaving on the table,” Tracey says, drawing parallels to the auto industry’s success with maintenance plans and the importance of oil changes.

Looking ahead, Tracey emphasizes the need for specialized training programs. “We are no longer competing for jobs in this industry; we are competing for employees,” he notes. Investing in comprehensive training is crucial to attracting and retaining top talent in a competitive market.

Register for ServiceCon 2025

Don’t miss your chance to join the only service-focused event of the year. Use the promo code COFFEE10 for ten percent off registration, secure your spot with industry experts and learn new ways to grow your service department!