Jack Gottesman - Taking Pros to the Next Level With ROOFPRO

By Evelyn Witterholt, RCS Reporter. 

Join Heidi as she speaks with Jack Gottesman about how IKO’s ROOFPRO program is changing the game. 

In Season 4, Episode 8 of Roofing Road Trips, Heidi J. Ellsworth spoke with Jack Gottesman, contractor channel programs director at IKO Industries. The two talked all about IKO’s ROOFPRO, a contractor loyalty program that offers turnkey solutions, business tools, exclusive warranties and more! 

The great thing about ROOFPRO is that it has recently been reworked so that more contractors can access it. The program now has three tiers for contractors to choose from. There’s Advantage, the basic entry level tier which contractors can use to sample the program. The Select tier is for customers who purchase 1,200 squares or more of IKO shingles a year. The highest level is the Craftsman Premier VIP for customers who purchase 5,000 squares or more a year. 

These new changes allow contractors to try the program out before they upgrade to a higher tier. When you do make the decision to join the higher tier of the program, Jack states that you will get “additional rebate incentives, an extremely compelling marketing fund, co-branded marketing tools and opportunities, ways to team up with IKO on swag and giveaways, literature and promotions, radio ads and billboards, websites, access to incredible partner programs and some of the best training in the business.” 

Jack says that offering high quality shingles is a given with their customers. But by also offering this loyalty program, they are giving their customers more than just shingles. Through the ROOFPRO program, IKO wants to give their customers the tools they need to succeed as a company. 

“We want people to love IKO because IKO's going to love them back,” Jack says. “Both in terms of the salespeople that we have that are going to be working with them and in terms of product experience and advantage.” 

Listen to the entire podcast to learn more about all the advantages of joining IKO’s ROOFPRO program. 

Learn more about IKO Industries in their RoofersCoffeeShop® Directory or visit www.iko.com.