It’s time for some generative AI myth busting!

By Michelle Miller, Creativate. 

Discover the facts in these three myths about AI and its role in our society. 

AI (artificial intelligence) is the talk of the town, whether it's in the corporate world or the social media app on your phone. There is a fair amount of hesitation and misinformation circling around this topic and our experts at Creativate want to clear the air so that AI is accessible and manageable for all. 

Why is this so important? When used properly, generative AI has incredible power to elevate your business by improving your operations with programs such as Creativate’s partner, Jasper. Jasper enables users to seamlessly integrate AI elements into their existing systems and processes. This allows for automation of tasks and data analysis that does not sacrifice high standards of security and efficiency.  

Myth 1: Generative AI is unpredictable  

Fact: While generative AI can create unique results, it does so based on a set of rules and parameters. This means there are fewer wild cards than you might think. These guidelines ensure the output is useful and safe. The better the input of the request, the better the outcome and results.  

Take BestPlaces for example. By leveraging Jasper's API to automate their content creation, BestPlaces experienced an 800% increase in traffic. When generative AI is properly trained and implemented, it can be highly effective and predictable. 

Training AI is a key factor in successful usage — ensuring the system is constantly learning and understanding style, knowledge and goals that are brand-specific. If you are in need of help in the training of your AI system, Creativate is equipped and here to help! In the meantime, here's some helpful information about Jasper. 

Myth 2: Generative AI replaces humans  

Fact: AI is designed to augment human capabilities, not replace them. It excels at analyzing and learning from large datasets quickly, a task that would take people significantly more time. Humans, on the other hand, bring creativity and emotional intelligence to the table — something AI cannot replicate. Humans also have a full grasp of business intel and vision to ensure AI is on the right track. 

When WalkMe adopted Jasper to enhance their content creation process, their marketing team was able to focus on refining strategies and optimizing efforts while leveraging AI-generated content. The human team wasn't replaced, but rather given more time to focus on tasks where they excel. 

While AI aids in the content ideation and creation, humans need to be involved in every step of the process from a higher strategic standpoint. Transparency should always be at the forefront when working with a team to assist in AI. You can learn more on how Creativate implements AI responsibly here. 

Myth 3: Generative AI is expensive  

Fact: With companies like Creativate offering affordable, scalable AI solutions, the technology has become accessible for businesses of all sizes. Implementing AI can automate processes and enhance productivity, while the human element promotes the highest quality output.  

Demandwell integrated Jasper into their AI writing experience, and it proved to be a cost-effective solution. Learn how they received more positive customer feedback, increased retention rates while saving time editing content here. 

Original article source: Creativate