How To Market in a Way That Gets a Response

By Cass Jacoby, RCS Reporter.  

Read this eBook to learn about SMS marketing and how to meet your customers where they are.  

SMS marketing can be an overwhelming process to break into. Text software can be complicated and you don’t want your promotions to frustrate your customer. However, SMS marketing has the potential to strengthen relationships. SMS invites responses to your marketing in a way only texting can. With well-timed and relevant messages, this form of marketing can feel intimate and personable.  

SMS marketing is a modern customer experience, offering style of communication that is convenient and natural. With SMS marketing you offer a personalized and human connection to your customers. 

While consumers have grown desensitized to other forms of marketing, text has a 209% higher response rate than phone, email or Facebook. Customers are more likely to engage and work with a company sending them texts because it is a much more convenient and preferred communication method. 

The secret to successfully implementing SMS Marketing is to message your customers the right way. In this eBook, you’ll learn how to run an effective SMS campaign as a local business and the secrets to SMS marketing. Podium teaches you how to properly use text to communicate promotions, updates (like changed business hours), and events in order to engage your customer base.  

This eBook guides you through the best practices of SMS marketing, helping you use text as a powerful and effective tool to engage your customers rather than spamming them. You will also learn how to personalize and compose messages that get responses from your customers.  

Packed with statistics, insights into what modern consumers want out of their marketing and tips on how to build trust through text marketing campaigns, this eBook is a crash course in SMS marketing.  

Read more about how to strengthen your relationships with customers and use text marketing to have valuable interactions with your customers in Podium's SMS Marketing 101 eBook.  

Learn more about Podium in their RoofersCoffeeShop® Directory or visit podium.com.