How to leverage job site protection as a powerful marketing tool

By IKO Industries. 

Job site protection systems such as the Catch-All protect your clients’ homes and prove your workmanship along the way.  

The goal for many businesses is to have customers recognize and seek out their services without even  talking to a sale representative. In order to achieve this, businesses strive to stand out in their market and show customers how they are the right option for the job. This can be challenging, but IKO Industries has one simple tool that can help roofing contractors achieve this. By using a job site protection system, you are making a cleaner job site for your workers and ensuring the best experience for your clients.  

Job site advertising should be a building block of your marketing 

A personal referral is one of the most powerful marketing tools out there. But to make a referral work, your potential customer needs to know three things:  

1. Your name 
2. That someone they trust, trusted you 
3. That you did a good job 

Only job site advertising can help address all three of these things and ensure a homeowner remembers your name when they need it. A job site should act as a billboard for your company — reaching a mass of people who will most likely need your services at some point in the future.  

So, how can you amp up your job site marketing efforts beyond a yard sign? Try The Catch-All’s job site protection system, and not only will you reap the obvious benefits of keeping your customers’ properties clean, but you’ll also drive interest to your company. 

When you drape an entire house in your company’s logo, it’s not easily ignored. Drivers slow down, and neighbors ask questions. Instantly, they not only know your name, but they also see firsthand your level of professionalism. 

How can job site protection drive leads? 

Heath Hicks, CEO and co-inventor of The Catch-All, says that they have recently added QR code options to their systems, meaning neighbors can scan to get information about the roofer and be captured as leads. “Some of our customers are already seeing 10 to 30 leads per month come from their QR codes. Leads that are highly interested and ready to buy.” 

One roofer said that within a day of using The Catch-All, they are accustomed to neighbors coming over to ask about it. “It sparks a conversation,” he said, which, when paired with a personal referral from their neighbor, results in an easy sale. 

Plus, it can be a selling tool that helps close the deal 

According to Hicks, “Aside from price and quality, a homeowner’s next biggest concern is potential property damage. They are willing to pay more for a company that they trust. By easing a customer’s fears about nails in their landscaping, tires and grass, you build this trust. Plus, the use of our system can be added into a roofer’s proposal and then offered as a value-add to customers who need a little extra incentive.” 

With the proper use of The Catch-All system, nails never hit the ground. Homeowners can be assured that they will not have the same experience as with roofers who use tarps or high-powered magnets, which are still retroactive tools versus a preventative system. 

Happy customers lead to more happy customers 

Sales — and in particular, home service sales — are relationship-based. Homeowners choose service providers they trust and feel confident in. And unfortunately, there is a lot of mistrust when it comes to construction and roofing. 

So, when you delight a customer by going above and beyond (for example, by going the extra mile to protect their property), it says a lot about who you are. And when customers feel like you care about them, they tell their friends. 

Hicks also mentioned that if and when a mistake does happen on the job, customers who know you put measures in place to prevent them are more understanding. “Mistakes are then seen as mistakes and not poor workmanship or sloppiness. Because you’ve built trust with them, you can draw on that to offset any negatives that do occur.” 

 Original article source: IKO