How to Become a Revenue Generating Machine

By Cass Jacoby, RCS Reporter.  

Total Home Roofing and Angi show you how to transform your marketing department. 

Who is ready to feed their brain this lunch hour? Good news, the latest Lunch & Learn is here!  

This new educational series from RoofersCoffeeShop® is comprised of quick videos designed to bring learning opportunities to the roofing industry in less time than a lunch break. This series is for everyone in the industry looking to nourish more than their bodies during lunch. So, grab your crew and your brown paper bag and get ready for some tasty tidbits! 

Episode 4 of our Lunch & Learn, series features Total Home Roofing’s Dan Reed, Senior Director of Sales Chris Gourley and Chief Revenue Officer Kevin Argo as well as  Senior Director for Angi Lauren Laustsen. 

“The biggest thing that I see in differentiating the contractors who struggle to get results from the ones who see great results and are coming to us, asking for more leads and how they can grow even further are people who are able to actually set up processes and use technology to work leads in a repeatable way are most successful, says Lauren.” Plus, having these standard processes gives you a baseline of what you're doing so that you can continue to optimize and refine the results over time.” 

This Lunch & Learn teaches you how to build these processes into your company and adapt your mindset to garner more successful sales. “You have to keep your processes very simple,” agrees Dan. “When it comes to marketing in general with leads for us, it's a mindset. The lead to us is the most important thing in our company.” 

There are three main learning objectives to this Lunch & Learn: 

1 - How to use processes and technology to get the best, most consistent ROI for marketing. 

2 - Knowing your numbers and how to measure your marketing performance to know it's successful. 

3 - How to turn vendors into partners. 

Cultivating the spirit of going the extra mile is what this Lunch & Learn is all about. “Like Dan said, you have to perfect that practice small and then you scale it large,” says Chris. “It's all about human connection, like personal connection. When you know someone personally, you're all in, right? You're going to go the extra mile for each other and stand up for each other and pick up for each other. And that's when you really succeed.” 

“We make it fun. It's because of them, like Dan was just referring to, that we're there to begin with,” says Kevin talking about the call center. “They really are another sales force within our organization. We try to just give back to them, incentivize them.” 

Download the Learning Guide and kickstart the discussion about how you can transform your marketing department processes to be as optimized as possible. 

So grab your lunch and watch the newest Lunch & Learn! Be sure to take a photo of your team enjoying this Lunch & Learn and submit your photo or email it to us and you could win a pizza lunch on us! 

Check out the Lunch & Learn today!