How Having a Customer Success Manager Can Help Your Business Grow

By Evelyn Witterholt, RCS Reporter. 

Why it’s crucial that you add a customer success manager to your business team. 

Customer satisfaction is key when it comes to owning a business. Making your customers happy leads to good reviews, long-term support and the potential for referrals. Not only that, but 82% of customers have reported that they won’t buy from brands that don’t deliver a satisfactory experience. Having a customer support team is one thing but adding a customer success manager to that team can make all the difference in customer satisfaction. 

Podium has provided a complete guide on what exactly customer success managers do and why you should consider hiring one. In the guide, they define a customer success manager as someone who “supports customers as they go from prospects to active customers. Their focus includes building long-term relationships and customer loyalty.” 

Although the customer success manager handles customers in similar ways to customer support, the two are still different in what they are trying to achieve. While customer support fixes issues with customers, the customer success manager tries to stop those problems from happening in the first place. They are also less focused on making sales and more attentive to customer satisfaction and creating long-lasting relationships between the customer and the company. 

Some common responsibilities of a customer success manager the guide includes are: 

• Onboarding new customers 

• Building relationships connecting the support team and customers 

• Managing long-term customer relationships 

• Giving the customers a voice 

The guide breaks down these responsibilities and more to give you an in-depth look at how a customer success manager operates within your company. 

If you are already looking to hire a customer success manager, Podium provides you with qualities to look for in potential candidates. Obviously, you’ll want them to communicate in a friendly and effective manner with customers, but you also want them to have excellent organizational and problem-solving skills.  

By deciding to hire a customer success manager, you are paving the way for long term clients and new customers for your business. Satisfied customers boost profits and overall growth for your company. Hiring a customer success manager could be the next best step to elevate your company. 

Read the complete guide on customer success managers from Podium here.

Learn more about Podium in their RoofersCoffeeShop® Directory or visit www.podium.com.