Give homeowners what they want and fast-track your roofing leads

By Dani Sheehan. 

Instant Roofer’s homeowner-first approach and free lead generation offer contractors a chance to stand out in a crowded market while landing more sales for their business. 

Generating quality leads is crucial to the success of your business. As a roofing contractor, standing out to homeowners and responding to inquiries quickly can be the difference between closing the sale or losing business to a competitor. Instant Roofer is a platform that provides free, exclusive leads, taking the stress out of lead generation. According to Jeff Berzolla, CEO of Instant Roofer, “Speed to lead, I think, is everything. Giving the consumer what they want faster.” 

So, how does this speed to lead benefit contractors? By working with Instant Roofer, homeowners receive the information they need quickly, meaning contractors can start conversations with well-informed leads that are closer to closing the deal. Homeowners are no longer waiting for callbacks or quotes and as a result, you are positioned to engage with them at the right moment, reducing the chance of losing business to indecision or a competitor. 

When asked what makes Instant Roofer different from competitors in a recent episode of Roofing Road Trips®, Jeff highlights the platform’s homeowner-first approach, offering faster, more accurate results. About his Exclusive Leads for Roofers , he says, “So free is a pretty hard number to beat. There are competitive products out there. They're slower. They don't measure as quickly as our stuff. I don't think their measurements are nearly as accurate as our measurements, so we're really offering a better product across the board.” 

But it’s not just about speed – it's about understanding what homeowners really want. Instant Roofer’s technology has been carefully designed to make the lead process more intuitive and transparent. Once you give the homeowner what they want, it makes it easier for contractors to start the conversation.  

Customers no longer rely solely on sales pitches around the kitchen table. Today, homeowners are researching online, comparing options and wanting clear, upfront information before they reach out to a contractor. This shift in behavior has led to a shift in the industry as a whole. Jeff points out that when Instant Roofer started two years ago, some contractors were hesitant to embrace this approach. He explains, “We deal with a lot of contractors who are saying, ‘I want my salespeople to really be able to sell to the homeowner, engage them, talk about our review count, about our warranties.’ And that’s all valid. But what our technology has proven is that if you give the homeowner more information sooner, you'll have more of them contact you.”  

Providing homeowners with accurate pricing and easy options creates trust from the start. This builds a solid foundation for you to close more sales because these customers are already prequalified and know exactly what they are looking for. 

Use their tools and see for yourself. With speed, accuracy and transparency built into Instant Roofer’s technology, you’ll see firsthand how giving homeowners what they want leads to more sales for your business. Sign up to receive free leads and start seeing more success today!