From family roots to rooftops

By Jonny Suchor. 

Learn about the future of roofing safety with the innovation of The RIDGEPRO. 

A recent episode of Roofing Road Trips® with Heidi J. Ellsworth features Brandon Strawder, the CEO of Strawder Family Innovations and the brains behind The RIDGEPRO.  

Brandon discusses the innovation of The RIDGEPRO and how this tool revolutionizes safety practices on roofing projects. His family’s long-standing history in construction and roofing since the early 1980s adds a rich context to the conversation. 

His story of how The RIDGEPRO came to be, born out of a near-tragic incident involving his father, is compelling and relatable, highlighting the importance of safety in this high-risk profession. “My parents had a business which was going onto roofs for insurance companies during wind and hailstorms,” Brandon shares. “My father was doing an inspection one day, and a shingle kicked out from underneath him on a two-story home. He caught himself before any disaster happened but came home physically shaken.” 

The family decided to take matters into their own hands and started brainstorming safety solutions so this wouldn’t happen again. Brandon shares, “I got involved with various parts of the design process, and my other brother got involved and we started putting our two cents together, and sure enough, we found a way to make an adjustable roof anchor for really steep slope roofs.” 

The RIDGEPRO, described as an adjustable roof anchor for steep-slope roofs, is a game-changer in the industry. Its design allows for easy installation from the ladder, ensuring roofers are connected and safe before even stepping onto the roof. This feature not only enhances safety but also increases efficiency on the job. 

“It's easy to use, it's working for us. It might work for you as well. And the rest is history,” says Brandon. 

The discussion touches on safety practices, extending beyond just the job site. Brandon emphasizes how a strong commitment to safety can be a powerful tool in marketing and employee retention, resonating with homeowners and attracting dedicated professionals to a company. 

Brandon's passion for safety and innovative approach makes this episode a valuable listen for anyone in the roofing industry. Whether a seasoned professional or a newcomer, there's something to learn from this insightful conversation. 

Read the transcript or listen to the full podcast to learn more about how The RIDGEPRO keeps roofers safe.