Finding your edge in a roofing sales pitch

By Equipter.  

Differentiating yourself from your competition is crucial to a successful pitch. Find out how the Equipter 4000 can be the edge you need. 

Before a project starts or you can get on the roof, it’s important to nail your sales pitch. And part of doing that is finding a way to stand out from the competition. That’s where Equipter comes in! If your company has an Equipter 4000 trailer, then you know how useful it is on the job. It simplifies debris cleanup, saves hours of time and allows your crew to focus on the work itself. While it saves you money and time on the site, it can also help you out in the pitch process! The team here at Equipter has put together information on how to include this tool in your pitch to differentiate yourself and close more deals. 

Let’s first take a look at the foundational elements of a good roofing sales pitch. First, and foremost, homeowners are looking for a roofing company that will listen to them and meet their needs. Identify the homeowner’s goals and clearly explain how you will deliver a service that best addresses their needs. A sales team should encourage a clear path of communication with their clients. Outlining in your roofing marketing material how your company is better than the competition will enable you to break away from other companies. Your roofing marketing pieces should include a portfolio of high-quality photos of your craftsmanship on past jobs, references from past customers, and information on what makes your roofing company unique: whether it is the ability to schedule jobs quickly when needed, an exceptionally helpful customer service team, or the ability to answer questions after hours. Think about what your company has to offer that your competitors do not. 

If your roofing company’s crews use the Equipter 4000, you are in a great place to offer a service that other roofing companies do not (or a service that their sales team fail to mention). Using the Equipter allows crews to spend less time on the roof, which is a relief for homeowners. The Equipter 4000 makes a job site safer, assuaging homeowner concerns for the crew’s wellbeing. Most of all, the Equipter leaves lawns and landscaping free of debris. You can tell homeowners that their gardens and bushes will be protected from nails and shingles when the Equipter is on their job. 
 
The Equipter 4000 offers your company a distinct competitive advantage, one that your sales team can easily integrate into their pitch. A good sales team will develop brochures and/or digital presentations that show your company’s service in the best light. Equipter offers photo and video content for companies to use in their roofing marketing materials. Reach out to your account rep to see how you can best utilize the sales and marketing material we have to offer. By clearly communicating how the Equipter will help deliver the best roofing experience for homeowners, your sales team will see greater success in converting customers. 

Check out this video tutorial from Equipter on how to incorporate this into your sales process! 

Original article source: Equipter