Elevating roof longevity and performance

By Jesse Sanchez.

Discover how these coatings are revolutionizing roof protection with a versatile, high-performance product line designed to extend the life of existing roofing systems.

The roofing industry is evolving and BITEC is at the forefront of this transformation with the launch of its StormBreaker brand. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Shane Millwood, vice president of sales at BITEC, to discuss the impact of StormBreaker on the market and the company’s strategic vision.

“StormBreaker is a fluid-applied roof coating line of products designed to complement any existing roof membrane,” Shane explained. “StormBreaker came over in the merger with Viking Products Group. Ultimately, it is our complete coatings line for roofing membranes for extending lives of existing roofs.”

BITEC’s acquisition of Viking Products Group brought together two separate lines of coatings under one roof. “BITEC had its own line of coatings and StormBreaker was the Viking Products Group line of coatings,” Shane said. “Third and fourth quarter of last year, there was a consolidation, a merger. BITEC acquired Viking Products Group. And with that, BITEC ultimately ended up with two coating lines.”

By streamlining the product line, BITEC ensures that contractors have access to a versatile range of high-performance solutions. “We have acrylics, we have SEBS, which is a rubberized coating line, we have high-solid silicone and we have urethanes,” Shane said. “We can match one of our coating lines with any conditions as long as the roof membrane has real life left on it.”

A key factor in selecting the right coating is understanding environmental conditions and roof design. “The main things that jump out are what type of membrane you are putting the coating on? How much slope is built into the existing design? And then where are you at in the world?” Shane said, noting that climate considerations play a significant role in determining the best solution.

For contractors interested in becoming certified installers, BITEC has specific requirements. “What we generally like to see is a contractor that’s got history, a contractor that’s got the right insurances, a contractor that’s got the right credit available to do the jobs,” Shane noted. However, he expressed that BITEC is committed to supporting all contractors through training and job startups. “We have a great technical team. And the best thing is to give us a call and let’s see if we can get you certified.”

Read the transcript or Listen to the podcast to learn more about StormBreaker and BITEC’s ongoing industry innovations!