Elevate Commercial Roofing Systems announces Kim Eckerman as vice president of marketing and communications, Americas

This roofing industry veteran brings extensive experience to the role.

Elevate™ Commercial Roofing Systems is pleased to announce the appointment of Kim Eckerman as vice president of marketing and communications, Americas. With more than 17 years since first joining the building products and roofing industry, Kim brings a wealth of experience in marketing, communications and leadership. Her role will be pivotal in continuing to strengthen the Elevate brand with positioning for the broader roofing systems and lining business unit as a roofing industry leader.

Eckerman will lead marketing initiatives across the roofing systems and lining business, including Elevate, GenFlex and Gentite, showcasing how the proven, expansive portfolio of trusted commercial roofing solutions performs reliably and helps protect communities. Collaborating closely with our Americas Sales teams, KIm will ensure that our brand promise — Nobody Covers You Better™ – is at the core of every customer interaction. Before joining Elevate, Kim served as the director of marketing and communications at TAMKO Building Products, where she led teams that helped to develop highly successful new product lines and delivered innovative and award-winning marketing campaigns.

"We are thrilled to welcome Kim to the Elevate team. Her extensive experience in building a strong brand with a customer-first approach will be invaluable as we continue to strengthen the Elevate business and demonstrate that ‘Nobody Covers You Better,’" said Kristin Beck, president, Elevate Commercial Roofing Systems, Americas. "Kim is a proven marketing leader in the roofing industry and with her on the Elevate team, we will continue to make positive progress on our journey while keeping our customers and communities at the heart of everything we do.”

Prior to entering the building products and roofing industry, Kim worked in journalism as a broadcast news anchor and reporter. She also taught collegiate communications courses at Missouri Southern State University (MSSU) in Southwest Missouri. Kim earned a bachelor’s degree in communications from MSSU and a master’s degree in business administration with an emphasis in applied communications from Missouri State University in Springfield. She is also certified in Artificial Intelligence Marketing through the University of Virginia Darden School Foundation. Kim is actively involved with National Women in Roofing and was recently honored with its Diamond MVP Award for 2024.

About Elevate Commercial Roofing Systems

Elevate is committed to providing the highest quality roofing, wall and lining systems to solve our customers’ challenges and evolve how tomorrow is built. With a legacy spanning over 40 years, Elevate is positioned to propel the industry forward with sustainable solutions and expertise to help our customers succeed. As a global leader in advanced roofing systems, Elevate symbolizes Holcim’s continued commitment to delivering superior quality and innovation. Visit HolcimElevate.com to learn more.

About Holcim Building Envelope

Holcim Building Envelope delivers high-performance solutions that make the entire building envelope more sustainable for customers around the world. We are committed to raising the standards of building solutions by delivering superior quality and innovation while addressing industry needs. Our offerings cover a comprehensive range of residential and commercial roofing, wall and lining systems, insulation and waterproofing solutions for a variety of industries from construction to marine and aerospace. Our powerful portfolio of brands includes Elevate Commercial Roofing Systems, Duro-Last Roofing Systems, Malarkey Roofing Products, GenFlex Roofing Systems, Gaco and Enverge Spray Foam. Holcim Building Envelope is a division of the Holcim Group. Visit HolcimBE.com to learn more.