Certifications Make Your Business Attractive

By Cass Jacoby, RCS Reporter. 

Certifications are the investment in your employees both homeowners and potential job candidates are looking for. 

In Episode 23, Season 4 of the Roofing Road Trips podcast, RCS President Heidi J. Ellsworth visits with Jared Ribble, NRCA’s director of certification development, to talk about the association’s new ProCertification® designation for metal panel roof system installers and the overall importance of metal in roofing. 

“ProCertification ends up being the largest, widest reaching consumer protection program,” says Jared, explaining why certifications are so attractive to homeowners and the ROI of investing in certifications. 

NRCA built ProCertification for qualified roofing workers to become nationally certified in specific roof system designations, to create a career path for field workers and to elevate the industry to be on par with other trades.  

Not only is getting certified a huge part of creating career pathways for workers, it is what future generations of roofers are looking for. “They want training, ongoing training and certification. They want proof their experience and their skills matter," says Jared citing a 2019 study from the Roofing Alliance that asked millennials what they wanted as roofers. “This is something that the next generation of workers want, is looking for and is even expecting.” 

Certifying and developing your employees is a part of building a culture. The industry is obviously focused on recruitment and obtaining the labor of skilled talent, but the thorough solution to all of these issues building a culture where investment in your employees is commonplace. 

“The contractors that will win the day are going to be those that have a track record of certifying their workers that will be able to funnel in the new worker from high school that have proven that they will put that high school kid on a path to professional certification,” says Jared. 

Listen to the podcast for more insight about the new NRCA ProCertification for Metal Panel Roof Systems Installers and how certifying your workers can help you develop an attractive culture. 

Learn more about NRCA in their RoofersCoffeeShop® Directory or visit www.nrca.net.