Catch every eye: The power of roofing billboards

By Lauren Miller, JobNimbus.

When every mile becomes a marketing opportunity to showcase your roofing business.

In the race to stand out in a crowded marketplace, roofing companies are finding a surprising ally in a classic medium: billboards. Towering over highways and lining busy streets, these oversized vertisements aren’t relics of a bygone era—they’re dynamic, unmissable tools for brand visibility. And with the right strategy, they can help your roofing business rise above the competition, literally and figuratively. Here at JobNimbus, we explore the creative, impactful world of roofing billboards and why they’re the perfect fit for your marketing mix.

Why roofers should use billboards

About 71% of shoppers look at billboards on their drives. That’s a lot of extra eyes you could have on your roofing company. Roofers should take advantage of this channel to market their roofing business.

Here are a few benefits of billboards.

High visibility

A well-placed billboard can help boost brand awareness for your company. Once print billboards are placed, they are there to stay. You’ll have constant visibility for your ad.

Unlike digital ads, which a user can easily click out of, you cannot click out of a billboard. All of this can provide your business with high exposure.

Geographic targeting

While local SEO is a great way to target certain demographics online, billboards can also help you target physical locations. For example, you can place billboards near older neighborhoods that need roof repairs.

Brand reinforcement

Before the average consumer is ready to make a purchase, they need to see a brand about seven times. When prospective customers continually see your billboard, it helps build brand recognition for your business.

Even if someone who sees your billboard doesn’t need a roofer right then, they’ll remember your company when the need arises.

Cost effective

Billboards cost 80% less than television ads, which means you can save a lot of money by incorporating billboards into your marketing strategy. You can expand your customer reach and save money.

Roofing billboard ideas

Roofing billboards are valuable assets for your marketing plan. They can help you supplement your other initiatives like roofing postcards or social media presence.

Let’s take a look at some roofing billboard ideas you could use to advertise your company.

Funny roofing billboards

Humor can make ads memorable and help your business seem approachable.

You can use clever plays on common sayings. For example, you could use this for a billboard slogan: “When it rains, it pours. But it shouldn’t get through your roof.”

Image sources in collage (clockwise from top left): Northface Construction, Immersion, Nathan Linder, Scorpion and Salazar Roofing.

3-D billboard design

Billboards can have more than text and pictures. You can get creative with billboard design and make a lasting impression on prospects.

Three-dimensional billboards could be a great opportunity for roofers to grab customers’ attention. You could build a small model home on your billboard or install a real roof atop the billboard.

Image sources in collage (clockwise from top left): Azalea Outdoor Advertising, Inquirly and Northface Construction.

Interactive elements

There are a lot of billboards out there. You want your billboard to stand out and grab people’s attention. You can get creative with your ads and make them interactive.

Whether it’s adding a QR code on the billboard or incorporating the physical billboard into your design, interactive elements can help you catch someone’s eye.

For example, this billboard creates an optical illusion that makes it look like the subject is biting the ad right off the frame.

Image sources in collage (clockwise from top left): Ads of the World, Northface Construction and Northface Construction.

Finding billboard locations

Before you can start putting up billboards, you’ll need to find available locations. Thankfully, websites make this easy on your end. You can use services like Billboards in My City to help you scout the best location for your future roofing billboard.

Billboard best practices

Now that we’ve shown you the value of billboard advertising, are you ready to launch your own billboards? Here are some best practices to keep in mind for your billboard strategy.

Simplicity

Your message should be clear and concise. Avoid any text-heavy designs. Remember, you only have a few seconds to drive your message home.

Branding consistency

Make sure your billboard reflects your brand and displays your logo prominently. This consistency will help you reinforce your brand recognition.

Regular updates

Don’t let your billboard get stale. If you’re keeping it up long-term, you should update it regularly with new promotions or themes to keep it relevant.

Elevate your brand’s visibility

Billboards are far from outdated. For roofing companies, they represent a golden marketing opportunity to reach a wide audience, reinforce brand presence and drive new business opportunities.

With thoughtful design and strategic placement, your billboard can be a powerful asset in your marketing plan.

The JobNimbus Marketing team can help you leverage the momentum you’ll gain from your billboard campaign. Schedule a call with JobNimbus Marketing today to explore more strategies to enhance your roofing business.

Original article and photo source: JobNimbus