Case Study: See How The Blue Roof Company Secured Over $750,000 In The Pipeline In Less Than 30 Days

By Roofing Marketing Pros. 

If you are frustrated with your digital marketing efforts and Google ad words, read this case study to see how Roofing Marketing Pros helped The Blue Roof Company succeed. 

The Blue Roof Company is a roofing company based in Northern Kentucky that does both residential and commercial jobs.

They specialize in the following: 

• Storm damage 
• Roof repair 
• Roof replacement 
• Full roof installations 
• Insurance claims

They have over 20 years experience in the roofing business and have the following values: 

• Provide our customers with an outstanding product 
• Help our customers through the new roof process 
• Always be respectful, honest, and kind,
• Safety first, for our customers and our employees 
• Make sure the customer is happy when we leave the job site

Their Problem

The Blue Roof company had many past negative experiences with lead generation and online marketing. They tried telemarketing, HomeAdvisor, and had worked with local online marketing companies with little success. 

They wanted to become a modern roofing company that used all the technologies available. They knew they had to create a marketing system that delivers results online. They were using AdWords but had shown little success with their approach.

Finally, Jason Yount, the president of The Blue Roof Company, contacted Roofing Marketing Pros to discuss their online marketing strategies.

Our Solution

Roofing Marketing Pros used the Automatic Roofing Job Generator Marketing system for great results. We created a Google AdWords campaign focused on their target service areas of Northern Kentucky and Cincinnati. We created two AdWords campaigns for residential and commercial customers with two separate landing pages featuring dynamic text replacement to help facilitate higher conversion rates. 

We only targeted keywords geared towards people at the top of the buying cycle. We developed an extensive negative keyword list along with custom ad copy to exclude the wrong type of traffic. We implemented call tracking and form submissions to measure the effectiveness of the campaign. We also implemented Google Remarketing to help increase conversion rates.

Results

In 6 weeks we have generated: 

23 unique inbound calls, 3 web leads, and over $750,000 in commercial job opportunities in less than 30 days!

Check out a screenshot of the results from our call tracking system above!

Conclusion

We have a proven marketing system that gets consistent results. 

If you want your phone to ring with high-quality inbound leads in both the commercial and residential roofing space then make sure to schedule a free strategy session with us below.

Your roofing business is about to get a serious boost. 

Book a FREE strategy session

Source: Roofing Marketing Pros