Build Your Brand and Build Connections Organically

By Cayden Wemple  

Tune into the Cotney Consulting Group Affinity Webinar for expert advice on how to build and maintain your brand’s reputation.  

It doesn’t matter what you’re selling; if you are a business that offers a service you need a brand that people can recognize. Roofing is no exception to this marketing rule. If you are at a loss for what to do next to build your brand, this insightful webinar from Cotney Consulting Group and RoofersCoffeeShop® could help you make a breakthrough in your branding philosophies. The panelists for this discussion will be John Kenney of Cotney Consulting Group, and Heidi J. Ellsworth and Karen L. Edwards of RoofersCoffeeShop. 

Having a firm grasp on the current state of roofing and an idea about what the future will look like will really help your brand stand out. Be a leader in your field! On top of this message, the main focus of the panelists will be discussing in the webinar, is how to create content that matters to your audience and how to distribute that content to them in a meaningful way. 

You may be wondering, “Why would I spend so much time making this content when I can exert my energy into more ‘productive’ things?” The answer is that making the content is productive. It builds connections with your target demographic, it makes them trust you and your product and it creates a following that can generate leads into sales. 

The webinar will also provide a deep dive into the types of content that you can distribute. Including: written, auditory and video content. This includes, but is not limited to:  

• Podcasts  
• Live social media events 
• Case studies 
• Tips and lists 
• Panel discussions 
• And many more 

This webinar will take place on June 6 at 9:00am Pacific Time. You can pre-register for the event here.