We are consultants. We are confidants. We are colleagues.
We are Cotney Consulting Group.

Why Cotney?
Join Cotney Consulting Group, where we're more than consultants—your success partners. Cotney is led by John Kenney, a 45-year veteran in roofing business transformation, and offers unparalleled expertise. Kenney's real-world experience in leading multi-million dollar companies ensures practical, battle-tested solutions. We specialize in roofing and provide tailored SOPs, systems, and strategies for your growth. Choose Cotney for a legacy of success and innovation in your business journey.
Cotney Consulting Group offers specialized services tailored for the roofing industry, ensuring your business thrives through our expert guidance. 

Our Services

COO On-Demand:

We are providing on-demand Chief Operating Officer services to roofing contracting businesses. It provides strategic leadership, operational oversight, process improvement, SOPS, and mentoring for internal management teams at the flexibility and cost-effectiveness of COO-level expertise without needing a full-time executive position.

Operations and Performance Consulting:

We enhance operational efficiency and business performance through process optimization, performance management, and operational strategy development. Developing operational excellence and performance enhancements will leverage your company's best practices and innovative strategies.

Online and InpersonTraining:

Online training and certification programs include all levels of estimating, project management, superintendent, crew leader, and other professional designations. 

Business Advisory Consulting:

We provide comprehensive business advisory services for growth and efficiency through strategic planning, financial management, marketing strategies, human resources management, and operational efficiency improvement. John's expertise will guide your businesses through critical growth phases and organizational restructuring for enhanced performance and profitability.

Service Department Training:

Specialized training for service departments through in-depth training for service department personnel to enhance their skills and efficiency with industry best practices, for which we develop SOPs and processes that work. Our targeted training is specifically designed for service departments, ensuring relevance and applicability to this specific business area.

Smartsheet Solutions for the Construction Industry:

Business profitability depends on accurately scoping and pricing each new job. Underestimating the labor hours, materials, or time required can lead to overtime costs, supply shortages, or missed deadlines, all of which impact the bottom line. Don't rely on spreadsheets to track business data that can't maintain the needed accuracy. With John's industry knowledge of what was required and Smartsheet's ability to transform this knowledge to help his teams stay on top of projects, centralize resources, and report to stakeholders on performance. Reduce duplicate work by automating repetitive tasks and empowering teams to update project plans from the field through the Smartsheet mobile app.

Led by John Kenney's extensive experience, Cotney Consulting Group is dedicated to advancing your roofing business through tailored strategies and innovative solutions.

Set Up A Call With John!

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Become a Master of Roof Estimating

Accuracy is the backbone of every successful roofing project. Join industry expert John Kenney for an immersive two-day workshop designed specifically for roofing estimators. This live, classroom-based experience dives deep into the essentials of roofing estimating, bidding strategies, and cost management, ensuring you leave with the practical skills to elevate your estimating game.

Through hands-on training, you'll master the art of performing precise quantity takeoffs and crafting comprehensive project estimates that account for every direct and indirect cost, from overhead to profit. Whether you’re dealing with low-slope or steep-slope applications, this course equips you with the tools to handle various commercial roofing estimates confidently.

Event Details

Date: January 28 – 29, 2025
Time: 8:30 a.m. – 4 p.m.
Location: 122 East Main Street, Lakeland, Florida, 33801

What you’ll gain:

• Master estimating techniques: Learn how to prepare accurate conceptual, preliminary, and detailed estimates tailored to roofing projects.
• Perform detailed takeoffs: Get hands-on experience in measuring and allocating units of work for roofing systems.
• Organize and source cost data: Develop the skills to efficiently gather and manage cost data, including labor, equipment, and materials.
• Understand cost influences: Identify key factors such as crew size, productivity, and site conditions that impact your estimates.
• Strategize for success: Discover strategies for bidding that enhance your project’s profitability while managing risks with contingency planning.
• Validate and schedule: Ensure your estimates are accurate, and learn to create project schedules based on your data.

Important note: This workshop is non-refundable. However, if unforeseen circumstances prevent you from attending, you can transfer your registration to a future workshop date.

Register today!

RT3: The Roofing Technology Think Tank Podcast with Cotney Consulting Group

In this episode of the Roofing Technology Think Tank podcast, Karen Edwards welcomes John Kenney from Cotney Consulting Group to talk about estimating and the role that technology plays in the process. They examine the importance of understanding the basics of estimating and how technology enhances efficiency. Finally, they explain Al modeling in estimating and what the future of estimating might look like.

Listen to the episode.

Become a Master of Roofing Estimating

Are you ready to master the critical skills of roofing estimating and project bidding? Join us for an immersive two-day live classroom training session on October 22nd - 23rd, 2024, led by industry expert John Kenney, CEO of Cotney Consulting Group.

Event Details

Date: October 22nd - 23rd, 2024
Time: 8:30 am - 4:30 pm
Location: 122 E Main St, Lakeland, FL 33801
(Lunch will be provided)

Download Workshop Brochure

Why This Workshop Is a Must:

• Comprehensive Curriculum: From preliminary sketches to detailed estimates, develop a thorough understanding of the entire roofing estimation process.
• Expert-Led Instruction: Benefit from John Kenney’s decades of experience as you learn to compile accurate and reliable estimates.
• Cost Efficiency Skills: Master the art of managing project costs effectively, from labor to materials.
• Project Bidding Mastery: Learn competitive bidding strategies that will help you win more contracts.

What You Will Learn:

• How to craft detailed estimates that include all project costs—direct, indirect, overhead, and profit.
• Effective techniques for precise measurement and allocation of work units.
• Advanced strategies for cost management, including handling contingency and escalation factors.

Don’t miss out on this opportunity to boost your professional skills and confidence.

Reserve Your Spot Now!

Unable to Attend?
Sign Up for Our Next Session

We’re excited to help you advance your career with expert guidance from John Kenney. Should you have any questions, feel free to email us. See you at the workshop!

Roofing Estimating Certification Training Series

We deliver customized training designed to meet your organization’s training goals. Training employees with customized course content designed to meet your company’s objectives. We take the mystery out of estimating by teaching the art of estimating.

Use code "ROOFERSCOFFEESHOP" for 15% off!

Learn more.

Grow Your Service Department To Drive Your Company

A professional service department will drive your entire company. John Kenney built his first service department over 30 years ago and in that time, learned the critical differences between success and failure. In this webinar, John will share those with you so you can immediately implement them in your business. Whether you are just considering a service department or already have one, let's learn how to go from good to great.

Register today!

Check Out Our Free Online Trainings!

Did you know that in addition to paid training courses, Cotney also offers FREE online courses to help you advance your career? These courses can be taken at any time, with no fixed study schedules or entry requirements. Whether you are new to the industry, looking to climb the leadership ladder or wanting grow your business, they have the courses for you.

Learn more!

Roofing Project Manager Certification Program Now Available!

In this self-paced course, we prepare you for a professional role in the management of roofing construction projects by understanding the requirements necessary for the successful management of projects from organizational and strategic aspects. Project managers are responsible for planning and controlling every stage of roofing installations (from pre-construction to completion) for multiple concurrent construction projects to be completed on time and within budget while ensuring that roofing teams work in safe conditions. They play a pivotal role in the success of their company.

Purchase your program today!

Roofing Estimating Training Program Now Available!

Cotney Consulting Group is offering an estimating training program for the roofing industry. This program was developed in conjunction with subject matter from professional experts whose primary role is to oversee and manage all aspects of estimating a roofing project. This multi-step process provides training and recognition for the industry workforce and was designed for both newcomers to the industry as well as those seeking to advance their career with estimating skills.

Purchase today!

In Need Of A COO? Don’t Have The Budget For A Full-Time COO? Cotney Consulting Has An Answer For You!

Learn more!

John Kenney

John Kenney has over 45 years of experience in the roofing industry. John started his career by working as a roofing apprentice at a family business in the Northeast. He also managed many successful projects in New York, New Jersey and Pennsylvania before continuing his accomplishments in Florida. Because of his skill and hard work, he progressed from roofing laborer to foreman, estimator, chief estimator, vice president and chief operating officer within his various companies. He has worked for multiple Top 100 Roofing Contractors and is intimately familiar with all aspects of roofing production, estimating and operations.

Prior to joining Cotney Consulting Group, John was responsible for the daily operations and performance of a large commercial roofing contractor. During his tenure, John ran business units associated with delivering great workmanship and unparalleled customer service while ensuring strong net profits for his company.

John also volunteers his time as a member of the Board of Directors for the West Coast Roofing Contractors Association. He has been involved with the organization for the last 20 years and currently serves as the president. One of John’s great joys is volunteering with many industry organizations along with mentoring and giving back to the community.

Join Coach John in the Forum! 

Join the conversation in the Operations Technology Talk!

Latest Promotions and Rebates

Cotney Consulting Group - Roofing Estimator Training Programs

Estimating Training Series We deliver customized training designed to meet your organization’s training goals. Training employees with customized course content designed to meet your company’s objectives. We take the mystery out of estimating by teaching the art of estimating. Use code "ROOFERSCOFFEESHOP" for 15% off! Learn more and buy here.
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Join Cotney Consulting Group for Free Trainings

These trainings will teach you about the differences between sales and marketing strategies, key marketing concepts that fit into the planning process, identifying the components of your marketing campaign mix, and the differences between objectives, strategies, and tactics. With over 45 years of experience in estimating, selling, and managing over ...
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Get Your Business Checkup by Cotney Consulting Group only $300

Coach John is here for you and your business. Running a roofing company is not straightforward get your Cotney Consulting Group Business Checkup Today. Learn More and Sign Up Now!
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eBooks

New eBook from Cotney Consulting Group - Review and Validate Your Estimating Process

The estimating process begins with a comprehensive understanding of your project's scope of work. Whether it is scope prepared by an owner's designer or your own companies' scope recommendation, your estimating team must be able to visualize and mentally build the project, starting with the site mobilization through project completion. This ...
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COO On Demand

The COO on Demand program “provides flexible support for long- or short-term company issues and projects and can work with you on tackling the more expansive needs affecting all parts of a company’s operational structure." John Kenney will work closely with the company CEO and Senior Staff to manage operations activities ...
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Latest Spanish Content

Estrategias Digitales de Ventas y Marketing para Impulsar el Éxito de Contratistas de Techos

El influencer de MCS, John Kenney, dice que incorporar estrategias digitales de ventas y marketing en su negocio de techado es esencial para el crecimiento y la competitividad. Como veterano de la industria de techos, es esencial mantenerse competitivo en un mercado en rápida evolución. Las estrategias tradicionales de ventas y ...
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Logrando Metas Empresariales 2025

La Comunicación Efectiva : El Consejo de John Kenney para Alinear equipos hacia el Exito en 2025 Como veterano desde hace mucho tiempo en la industria de los techos, entiendo que alinear a un equipo con los objetivos de la empresa requiere una comunicación clara, coherente y significativa. Para 2025, lograr ...
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Fundamentos del crecimiento: Adoptar la tutoría bidireccional en la industria de los techos

Por Cotney Consulting Group. Al enfatizar un modelo de tutoría bidireccional, podemos fomentar un entorno que promueva el aprendizaje y el crecimiento para impulsar la industria hacia adelante. La tutoría dentro de la industria de los techos se erige como una piedra angular para el crecimiento profesional individual y el fomento de ...
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Latest International Content

¡Celébralo con Nosotros! Learn About Latino Culture This Hispanic Heritage Month

By Dani Sheehan. Building cross-cultural connections starts by entering the conversation. Celebrate Hispanic Heritage Month by learning something new about your Latino coworkers. September 15 to October 15 marks National Hispanic Heritage Month each year in the United States. Its purpose is to celebrate the history, culture and contributions of ...
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Learn About What Makes Canada's Roofing Industry Different

By Cass Jacoby, RCS Reporter. Join CRCA’s Bob Brunet for an Industry Interview discussing how trade organizations are run in Canada. Cotney Associates and Consultants' John Kenney interviews Bob Brunet of the Canadian Roofing Contractors Association (CRCA), about the differences between the roofing community in the United States ...
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Latest Canada Content

Navigating the Key Differences Between U.S. and Canadian Roof Fall Protection Regulations

By Cotney Consulting Group. Use this information to guide employers toward a safer, compliant working environment. Maintaining the safety of workers in high-risk environments is a critical facet of any organization. The legal landscapes for such protocols differ in the United States and Canada, bringing unique challenges to the businesses operating ...
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Learn About What Makes Canada's Roofing Industry Different

By Cass Jacoby, RCS Reporter. Join CRCA’s Bob Brunet for an Industry Interview discussing how trade organizations are run in Canada. Cotney Associates and Consultants' John Kenney interviews Bob Brunet of the Canadian Roofing Contractors Association (CRCA), about the differences between the roofing community in the United States ...
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Latest Podcasts

Beware of Asbestos Before a Demo

In this episode of the AskARoofer Podcast, Megan Ellsworth sits down with John Kenney from Cotney Consulting Group to discuss asbestos testing in older homes and buildings. Many roofing projects on structures built before the 1980s were potentially exposed to these hazardous materials, making proper testing a top priority for ...
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John Kenney - Mastering Roof Estimating

Join us for an insightful episode of Roofing Road Trips® as Karen Edwards sits down with John Kenney from Cotney Consulting Group to discuss his comprehensive in-person roofing estimating training courses. In this episode, John goes into the importance of accurate and consistent cost estimates in successful roofing construction projects. ...
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Unveiling the 2023 Roofing Trends Report - Sponsored by Beacon!

Sponsored by Beacon Building Products, the 2023 Trends Report dives deep into the challenges faced by contractors, their likes and the tools they are using to build their businesses. Committed to the roofing industry and the contractors who make it great, RoofersCoffeeShop® has surveyed contractors each year since 2016 to ...
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Latest Webinars

Affinity Webinar - Gen Z – A New Way of Marketing

Looking at a recent report from Redfin, John Kenney, Karen Edwards and Heidi Ellsworth talk about marketing for the new generation of homeowners. With special guests, Alex Tolle and Megan Ellsworth of RoofersCoffeeShop, both are GenZ with one a first-time homeowner and the other looking for that first home. ...
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Exclusive R-Club Quarterly Training with Cotney Consulting Group

As an R-Club member, anyone in your company has access to receive FREE quarterly live trainings each an hour long with John Kenney of Cotney Consulting Group. Register for The Basics of Construction Accounting & Financial Management In this session, we aim to demystify the complexities of construction accounting, laying down its ...
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Affinity Webinar - Training for Success

Join John Kenney, Karen Edwards and Heidi J. Ellsworth for another Affinity Webinar where they discuss the importance of training for your entire company. Many office staff and especially marketing, do not receive product training that can help them be strong brand ambassadors for your company. Join us for ideas ...
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Read Listen Watch - Educational Content

Scaling up With BI: Business Strategies for Roofing Companies

In this RoofersCoffeeShop RLW, Heidi J. Ellsworth meets with experts in customer service, estimating, service, safety, regulations and legal issues. Eugene Zukowski of Jobba, John Kenney of Cotney Consulting Group and Trent Cotney of Adams and Reese join the conversation to share their 2023 insights on how business intelligence ...
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Planning for the Future of Your Business in a Digital Age

This MetalTalk™ focuses on how to incorporate technologies into your metal business to help you better manage operations, marketing, sales and more. John Kenney of Cotney Consulting Group and Karen Edwards of Casimir Group and RoofersCoffeeShop® join Heidi J. Ellsworth to talk about how to incorporate technology into your ...
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Estimating Software And The Roofing Industry

Heidi J. Ellsworth sits down with John Kenney of Cotney Consulting and Eugene Zukowski of Jobba to talk about estimating software and the roofing industry. John has been estimating for over 40 years and currently teaches and certifies roofing estimators across the country. They will talk about the key functions ...
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Latest Classifieds

Become a Master of Roof Estimating

Register for Estimation Training with Cotney Consulting Group Accuracy is the backbone of every successful roofing project. Join industry expert John Kenney for an immersive two-day workshop designed specifically for roofing estimators. This live, classroom-based experience dives deep into the essentials of roofing estimating, bidding strategies, and cost management, ensuring you ...
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Buy Online

Register for Estimation Training with Cotney Consulting Group Accuracy is the backbone of every successful roofing project. Join industry expert John Kenney for an immersive two-day workshop designed specifically for roofing estimators. This live, classroom-based experience dives deep into the essentials of roofing estimating, bidding strategies, and cost management, ensuring you ...
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The COO on Demand program “provides flexible support for long- or short-term company issues and projects and can work with you on tackling the more expansive needs affecting all parts of a company’s operational structure. John Kenney will work closely with the company CEO and Senior Staff to manage operations activities ...
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Estimating Training Series We deliver customized training designed to meet your organization’s training goals. Training employees with customized course content designed to meet your company’s objectives. We take the mystery out of estimating by teaching the art of estimating. View all courses and buy here.
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Latest Videos

The Weekly Blend - Episode 141

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 141st episode of The Weekly Blend is live! Join the Coffee Shops’ President Heidi J. Ellsworth and Multimedia Manager Megan Ellsworth for the latest episode of this Coffee Shop original web series. This week, Heidi ...
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Episode 68 - Celebrate Pride Month, Check Out Our Newsroom Sponsor, Get Ready for Upcoming Expos

Join Heidi and Karen every Friday for The Weekly Blend to stay up-to-date on the latest news in the roofing industry. Episode 68 of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the newest episode of this Coffee Shop original ...
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Jimmy's Tips and Tricks Playlist

For more cool tips and tricks, subscribe to the Cotney Consulting YouTube channel. Learn more about Cotney Consulting Group by visiting their Coffee Shop Directory. Saw Safety In this episode of Jimmy's Tips & Tricks, Jimmy gives a demonstration on saw safety. Safety Harness In this episode of Jimmy's Tips & Tricks, Jimmy gives ...
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